Rosie Huntington-Whiteley is no stranger to beauty team-ups.
In 2013, the British supermodel signed on as the face of Aussie makeup brand, ModelCo.
Five years later, she became one of three celebs to join bareMinerals, the Shiseido-owned mineral makeup and skincare brand, as Global Ambassadors, along with Hailey Baldwin and makeup artist, Nikki DeRoest.
2019 saw the launch of Huntington-Whiteley’s own beauty website, Rose Inc, featuring makeup tutorials, skincare guides and shoppable products, and her first partnership with the US biotech company, Amyris, for its first clean beauty baby brand, Pipette.
At the start of this year, she inked a deal with Hourglass, the prestige makeup brand acquired by Unilever in 2017, as its first brand ambassador.
Huntington-Whiteley has now deepened her relationship with Amyris, who launched the cult squalane-based Biossance skincare brand in 2016 – available at Sephora in Australia.
Amyris has worked with the Institute for OneWorld Health, the Bill and Melinda Gates Foundation and Sanofi, the world’s fifth largest pharmaceutical company, to develop naturally-based ingredients and molecules.
The new venture is called Clean Beauty Collaborative and will develop a new range under the Rose Inc brand. The first products will debut in the third quarter of 2021.
Caroline Hadfield, president of the clean skin care business at Amyris, will be the CEO and Rosie Huntington-Whiteley is the chief creative officer.
The formation of Clean Beauty Collaborative demonstrates Amyris’ strong commitment to continuous innovation of the clean beauty category, says John Melo, president and CEO of Amyris.
“We are very pleased to be partnering with Rosie on this new venture. Rosie and Amyris share a clear vision and commitment to making the beauty industry better through great performing products that are produced sustainably without harm to our planet.”