The iconic and adored brand, Runway Room, is set to launch at Myer, in-store and online, from October 6th. This is a highly anticipated launch as customers will get the opportunity to explore and purchase cult favourites including the Face Base Luminous Foundation, and award-winning First Base Primer.
Launched in 2012, Runway Room was founded by former model and makeup artist Alex Fevola. The brand’s ethos is about empowering women across all ages – encouraging them to look and feel their best. Through the creation of high-quality and uncomplicated makeup, Runway Room champions its mission of makeup being the tool in unlocking inner strength and self-discovery.
The brand’s launch into Myer was first announced by Alex on September 25th.
“After years of requests from customers, I am thrilled to be collaborating with Myer to provide more accessibility to Runway Room products and services,” said Fevola.
Runway Room’s partnership with Myer will introduce ageless beauty products to a wider, more accessible audience.
The launch will also feature a line of sustainable beauty products including Base Blur – Mineral Loose Powder, Compacts – Mineral Pressed Powder, Glow Palettes, Eye Duo, and Brow Duo Palettes.
“Our products are designed to empower individuals to embrace their natural beauty while making responsible choices,” said Fevola. “We believe everyone deserves to feel beautiful, confident, and ethically aligned.”
In celebration of the upcoming launch, customers are invited to book a 30-minute complimentary makeover session and personalised consultation at Myer. They will also have the opportunity to explore the entire Runway Room range and discover their perfect shade using advanced consultation technology. Each Myer location will feature dedicated Runway Room consultants to assist. The services can be booked through the Myer website.
Runway Room will be available at the following Myer locations in Australia:
- Melbourne CBD, Chadstone – VIC
- Pitt Street – NSW
- Chermside – QLD
- Marion – SA
- Karrinyup – WA
By launching in Myer, Alex’s vision of reviving the department store customer service experience, and ensuring every shopper feels heard and understood, is being achieved.
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