Beauty enthusiasts turned out in their droves to see Sephora Australia’s flagship, which has reopened after a complete design transformation.
Housed in a heritage building along Pitt Street Mall, the new store has a brand-new look that heralds a new beauty era that keeps innovation and seamless customer experience at its core.
The new Sephora Pitt Street Flagship resides in the historic Soul Pattinson Building, a 135-year-old Victorian style maison, with large spaces for customers to explore, test and try the latest products and trends, in a Covid-19 safe and welcoming environment.
More than 75 beauty brands including Fenty Skin, Huda Beauty and the Sephora Collection are available on the 470sqm shop floor, with all brands housed on the one level.
Elevated Sephora Services available in store include dry hair styling from Blow on the Go, signature brow waxes and tints from Benefit and two new beauty studios, equipped with adjustable mirror lighting and multiple application areas to explore and play with Sephora’s BAs.
Alia Gogi, President of Sephora Asia, said the new flagship store “brings together all the elements that our Sydney customer is passionate about – a wide exclusive brand portfolio, personalised services and differentiated rewards for our loyal customer”.
“Six years after Sephora opened its first store in Sydney, Australia, and we’re so excited to reopen our iconic flagship with a fresh and energetic store design that is all about experiential retail while preserving the heritage of Soul Pattinson Building,” he said.
Beth Glancey, General Manager of Sephora Australia, said: “We are thrilled to be re-opening our flagship store on Pitt Street in the beautiful Soul Pattinson building and to give back to our customers who have supported us over the past few years.”
Images from the store opening below:
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