Beauty powerhouse Sephora has announced it has cancelled all in-store makeup services due to Coronavirus fears.

In an email reportedly sent out to customers who had booked a makeup trial or lesson, Sephora said due to the “Coronavirus situation” that all appointments  were “suspended until further notice” as the “health and wellbeing of our customers” and its staff was of  “paramount importance”.

The email stated:

Dear Sephora Customer,

In view of the ongoing 2019 Novel Coronavirus (2019-nCoV) situation, Sephora would like to reiterate that the health and wellbeing of our customers and our cast is of paramount importance. All customer makeover services and makeup lessons will be suspended until further notice. We apologise for any inconvenience this may cause and thank you for your understanding. Best regards, Sephora.

This first Sephora store opened in Sydney’s Pitt St Mall in 2014 and since then more than 20 retail outlets have been rolled out around the country.

Earlier this week, Sephora held The Sephora Edit, its biannual brand showcase to media and influencers.

Any guests who had travelled through Asia since January 1 were asked to complete and return a signed travel declaration, while anyone who had travelled to Mainland China this year was asked to not attend the event.

An email stated: “If you have travelled to Mainland China since 1st January 2020, we kindly advise that you refrain from attending the event.”

Sephora is owned by LVMH Moët Hennessy – Louis Vuitton SE, also known as LVMH.

It stocks cult makeup and skincare brands including Fenty Beauty by Rihanna, KVD Vegan Beauty, Anastasia Beverly Hills and Tarte Cosmetics.

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