Beauty lovers in South Australia turned out in force for the grand opening of Sephora’s second store in the state at Westfield Marion. With lines forming as early as 5 am, the event attracted hundreds of eager shoppers excited to explore the new 447-square-metre store, which features over 100 top beauty brands, including Rare Beauty, Fenty Beauty, and Paula’s Choice.
The opening event was packed with excitement, including a Q&A and meet-and-greet with influencers Brooke Upton and Elena Tea, live DJ sets, beauty stations, and thousands of free samples. The new store combines cutting-edge beauty technology with hands-on experiences, giving customers a complete, interactive shopping experience.
“As we celebrate ten years of setting beauty trends in Australia, Sephora is thrilled to elevate the beauty landscape with the launch of our Westfield Marion store,” said Mark O’Keefe, General Manager of Sephora Australia and New Zealand. “This new location exemplifies our commitment to offering highly personalised experiences and redefining expectations for beauty retail.”
The Westfield Marion location is part of Sephora’s strategic expansion in Australia, with additional stores set to open in Melbourne’s Westfield Fountain Gate on October 24, and Brisbane’s Westfield North Lakes on November 14, 2024.
Photos: Luke Latty.
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