Hair, body and face products made with love, and tested on family for four generations, never animals – that was the message delivered by Melissa Miller, Director of Communications for Sundial Brands, at the Sydney media launch of the company’s SheaMoisture range to the Australian market.
In Australia Chemcorp International scooped the partnership to bring the highly anticipated SheaMoisture brand to Australia. Acknowledged as a beloved, and top-selling brand in the US and UK, SheaMoisture is now available exclusively through Priceline Pharmacy nationwide, with further stockists to be announced.
So why’s all the love flowing for this brand? The products genuinely work wonders for the hair. Natural, organic and sustainably-produced with recipes handed down from generation to generation since 1912, the culturally authentic brand includes age-old raw ingredients known for their powerful properties. SheaMoisture products are formulated without sulfates, parabens or other synthetic ingredients. In Australia the SheaMoisture launch range will feature the brand’s tried, trusted and tested best-selling products across haircare, skincare and body care.
Erica Galea, Chemcorp International Marketing Manager says: “We are privileged to be bringing this beautiful brand to the Australian market. SheaMoisture has captured hearts across the world, and we’ve no doubt it will do the same here with incredible products formulated to deliver results for all hair, skin and body concerns, as well as a brand story and stance that will resonate strongly with the Australian audience.”
SheaMoisture ranges launched in Australia – prices range from soaps at $13.95 to specialist hair treatments at $29.95:
- Jamaican Black Castor Oil – Haircare
- Coconut & Hibiscus – Haircare
- 100% Virgin Coconut Oil – Haircare
- Manuka Honey & Mafura Oil – Haircare
- Raw Shea Butter – Bodycare
- African Black Soap – Body and Skincare
It’s a comprehensive range so labels are written to convey a clear product offering to help customers select the products that are most efficacious for their needs. The Leave-In conditioners are “life changing” according to media feedback.
SheaMoisture is a family-run brand with a heritage of serving those who have been most underserved in beauty, and are committed to continuing to do that. In 1912, at 19, Sofi Tucker believed she could build something better for the next generation. She created formulations that became SheaMoisture range. Pioneering fair trade through Community Commerce in Africa and abroad SheaMoisture applies local expertise and gives back 10% of sales to women-led businesses, supporting those who supply the brand with their produce and women in the community through The Sofi Tucker Foundations.