French, luxury skincare and cosmetics house Sisley Paris celebrated the Australian launch of their latest makeup collections with a multi-day press and industry activation at The Fashion Institute, a state of the art creative learning facility for fashion and beauty.
Hosted by Sisley’s Australian general manager, Irene Robinson, the two-day showcase commenced with a full-day of press appointments with Australia’s most influential beauty editors, each receiving an in-depth brand education and a personalised makeup application using Sisley’s core products and incorporating the latest launches.
The second day included a press and influencer morning tea where media watched a detailed brand and product presentation about the new launches; and an afternoon ‘open’ showcase for key vloggers and makeup artists, allowing them to experience the latest collections in a more interactive environment. Professional makeup artist and friend of the brand, Allison Boyle performed makeup applications and hosted demonstrations for guests throughout the two days.
Phyto-Lip Twist Matte introduces four new shades: Ballet, Drama, Ruby and Burgundy – a shot of pigment with a velvet feel and rich coverage.
Phyto-Kohl Star Waterproof Eye Pencil has a skin-caring formula in intense colours. There’s a collection of five Sparkling shades and three Mystic shades.
Phyto-Blanc Cushion Foundation is a brightening anti-pollution, SPF 30 formula. It protects skin from the environment and delivers moisture and comfort to the skin. Designed with the Asian consumer in mind it lightens the skin day by day.
In colour correction there are two base colour correcting primers – Instant Correct: rose brightens grey complexions while lavender neutralises yellow tones. Joining them is Instant Perfect which promotes a general clarity and radiance, brightening and evening the complexion as the days pass.