Retail Beauty has previously reported on Ego Pharmaceuticals celebrating seven decades at the forefront of skincare innovation this year.
The Australian skincare giant, established in 1953 by the dynamic duo of visionary chemist Gerald Oppenheim and his wife, nurse Rae, Ego has been a trailblazer in the industry, consistently delivering groundbreaking skincare solutions that withstand the test of time.
A key driver of Ego’s success lies in its steadfast relationship with the pharmacy industry.
In a strategic collaboration, SunSense, a flagship brand under Ego Pharmaceuticals for more than 30 years, has joined forces with Chemist Warehouse to introduce two sunscreens to market, perfectly timed for the upcoming summer season.
The exclusive launch event, held at Pyrmont’s Sala Dining and hosted by Erin Holland, featured esteemed speakers from Ego Pharmaceuticals and the Melanoma Institute Australia (MIA).
Dr Fabrzio Spada, Ego’s Scientific Affairs Manager, shared insights into the science of sunscreens and optimal application techniques to maximise protection.
Meanwhile, Matthew Browne, CEO of MIA, provided an overview of the partnership with SunSense, showcasing a remarkable fundraising achievement of over $1.3 million in seven years.
Matthew emphasised how SunSense’s contributions are propelling MIA’s Personalised Immunotherapy Platform (PIP) to provide effective treatment tailored to individual genetics and tumour biology for advanced melanoma patients.
The impressive panel also included MIA ambassadors, retired NRL star Luke Lewis and his wife Sonia, who shared their personal journey with melanoma, underscoring the importance of early detection and prevention.
The event concluded with the official launch of two groundbreaking products: SunSense Sensitive Protect SPF50, tailored for sensitive skin and children, and SunSense Face Ultra Light SPF50+, a lightweight facial sunscreen enriched with Vitamin B3.
Both new products, aligning with the entire SunSense range, boast fragrance-free formulas, dermatological testing, and the added benefits of Vitamin B3 (Nicotinamide) to moisturise and visibly improve skin texture.
Images from the launch event below. Photos by Scott & Co.
Read the current issue of our digital magazine below:
- For more news and updates, subscribe to our weekly newsletter
- Follow us on Instagram
- Like us on Facebook
- Connect with us on LinkedIn