Zip, the leading Buy Now, Pay Later (BNPL) company, is second only to Afterpay and is targeting 2.5 million customers by the end of the year.

A recent  survey from the BNPL heavyweight reveals that sales of makeup in Australia slumped significantly during April.

But skincare and haircare revenues rose 34 per cent and 24 per cent, respectively, over the month.

Most retailers are reporting increased demand for naturally-based beauty and personal care products as consumers focus on health and safety during the COVID-19 pandemic.

It’s a global development, reports Million Insights.

The US-based market researcher predicts that the global natural cosmetics market will grow to US$48.04 billion by 2025. A CAGR of 5.1 per cent.

The major drivers will be Gen Z and Millennial shoppers, concerns over synthetic materials and advances in R&D technology in the natural and organic space.

Supermarkets are projected to be the largest sector of growth in the natural beauty sector, adds the report.

The channel accounted for US$13.67 billion in revenues in 2018.

E-commerce, which has boomed during the coronavirus crisis, will continue to grow strongly, says Million Insights.

Key triggers will be greater variety and choice,  doorstep delivery and improved digital platforms.

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