esprit has previously reported close to 40 per cent of Australians – 8.24 million – buy vitamins, minerals and supplements in the average six-month period, according to Roy Morgan Research.
So it comes as no surprise that one SWIISH Supergreen Superfood Powder, a naturopath-approved supplement with over 40 different super-powered ingredients including green veggies, fruits, probiotics and superfoods, sells every nine minutes.
The superfood powder was just one supplement showcased by SWIISH co-founders and sisters, Sally Obermeder and Maha Corbett, at a bespoke wellness experience event.
The superfood powder, which took more than two years to create and perfect, is part of the wellness range which also includes Fibre Cleansing Powder, Glow Collagen Powder, Sleep Superfood Powder, Immunity Superfood Powder, Detox Superfood Powder and more.
There are 23 products in the wellness range that are available in 48 countries.
Sally told guests at the event the concept for the wellness range started when she was undergoing treatment for breast cancer, which she was diagnosed with in 2011, when she was 40 weeks pregnant with her first child, Annabelle.
“SWIISH Wellness really began when we were looking for a green powder in the midst of my cancer treatment,” the media personality and television presenter explained.
“Maha and I were already making smoothies and had noticed how amazing having heaps of greens was for my recovery. We thought if this is good, more is better, so let’s have a super green supplement.”
Sally said every product they tried “tasted horrendous”.
“We couldn’t find one we wanted so we made one,” she explained. “It helps to improve vitality, increase energy, support immunity and aid digestion – and it tastes good too.”
Maha said the best part about her job was hearing feedback from customers who loved the products.
“Hearing how our products make our community feel and about the positive impact is has on our customers is just amazing,” she said.
Television presenter Kylie Gillies hosted the event, which included a variety of wellness stations for guests to visit after completing a SWIISH Wellness Cheat Sheet to discover which supplements would be most suitable for them.
SWIISH, which stands for Stylish Women Inspiring Inner Strength, Health and Happiness, originally started off a blog but has evolved into wellness, beauty, book and fashion hub.