Homegrown health, wellness and natural skincare brand Swisse is revamping its offering with the launch of a dedicated beauty range.
Swisse Beauty will feature a series of brand-new products, reformulations and refreshed packaging of the existing skincare range.
The new look and feel Healthy Beautiful range is divided into six pillars of premium skincare products and beauty supplements that specifically target a variety of skin benefits – Restore, Glow, Nourish, Bright, Balance and Renew.
Nick Mann, managing director for Swisse Wellness ANZ, says the relaunch of Swisse Beauty is an exciting extension of the Swisse brand, supporting a holistic approach to beauty – for your skin and from within.
“At Swisse we believe that beauty is a reflection of wellbeing – the two are naturally connected,” he said.
“When you feel your best, you look your best, which allows the best version of yourself an opportunity to shine. Our hope is that the Swisse Beauty platform – Healthy Beautiful – will inspire, educate and promote naturally healthy skin for everyone.”
The range includes eight new products:
• Swisse Manuka Honey Daily Glow Foaming Cleanser
• Swisse Manuka Honey Glow Boosting Moisturiser
• Swisse Vitamin B3 Blemish Controlling Moisturiser
Along with the completely new Restore range:
• Swisse Hemp Seed Enriching Facial Oil
• Swisse Hemp Seed Replenishing Cream Moisturiser
• Swisse Hemp Seed Gentle Cream Cleanser
• Swisse Hemp Seed Invigorating Body Wash
• Swisse Hemp Seed Hydrating Body Moisturiser
The Melbourne-based brand has a focus on clean formulas, active and natural ingredients and mindful packaging to offer “an exceptional range of skincare”.
Swisse Beauty also includes a range of beauty supplements, formulated with nutrients and antioxidants, targeting specific beauty benefits, to support glowing skin from within.
The full range is now available online and in Chemist Warehouse stores and will be rolling out across other leading pharmacies from April 2020.