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First look: Grown Alchemist launches into China with Sephora

Through an exclusive partnership with Sephora, Grown Alchemist has debuted in China. To celebrate the milestone, the brand opened a five day pop-up store in the Changning District of Shanghai, which contrasted its lab chic look with the stylised artwork by WHYY, the Chinese graffiti artist. Consumers were immersed in the brand’s signature philosophy – Cleanse, Detox, Activate – […]