Total Beauty Network (TBN) recently held their annual conference virtually, preparing the team to help salons and retailers reach their targets in 2021.
TBN, the parent company of Inika Organic, Raww Cosmetics, Colour by TBN and DB Cosmetics, reported four per cent growth in 2020.
TBN CEO Tony Rechtman said “through the many challenges” that he was “proud that we all worked together to deliver the best ever fourth quarter in 2020”.
“There were so many achievements this year that are worth mentioning,” he said.
“We stuck to our Covid-19 company goals of zero infections in the workplace, 100 per cent of staff retained in their jobs, and 100 per cent support for staff, customers, and suppliers.”
Overall, TBN received, processed and shipped more than 83,200 orders.
“This is a phenomenal result thanks to everyone’s hard work and determination,” Tony said.
Business communication expert and author Chris Helder was a guest speaker at the online event, who motivated staff with concepts of adventure mindset and uncertainty acceptance.
TBN’s premium brand, Inika Organic, which is vegan and cruelty-free, recorded growth in Australia of three per cent on the previous year and was launched on Australia’s online fashion retailer The Iconic.
Locally, the brand launched into 66 salons and 48 health stores in Australia.
The cosmetics range was taken up by 117 new businesses, which is a 22 per cent increase on last year. Meanwhile, skincare went into 148 retail stores and 22 professional salons, taking the total to 317 outlets.
Globally, increased ranging for the brand was secured worldwide including 28 per cent growth in Europe plus expanded ranging in Asia with an Inika Organic flagship store due to launch on Tmall China this year.
Already trading in Hong Kong, Taiwan, Malaysia, Singapore and Korea, Tmall China will be a further addition to the brand’s Asia portfolio and will be supported through local communication tools.
This year, DB Cosmetics celebrates 15 years in operation. Positioning for the brand will continue to champion ‘pro-age and fabulous’ beauty, supporting community pharmacy shoppers and DB consumers aged 40-70.
DB Cosmetics remains the number one cosmetics brand in Australian community pharmacy, reporting its best-performing Christmas sales ever.
The brand also sold well over a $1.5 million worth of its hand sanitiser and saw huge growth in the fragrance category.
Colour by TBN was up 11 per cent on their 2020 budget and 22 per cent above 2019. The number one nail brand in community pharmacy achieved 445 new stands and launched into 37 Daiso stores for the first time.
Daiso Australia General Manager Garry King said: “Colour by TBN is performing above and beyond all expectations with between one and two stands per store
Meanwhile, TBN’s youngest brand, Raww Cosmetics, achieved the biggest growth in the company with 38 per cent revenue growth for 2020.
The brand saw record Christmas sales while opening 14 new cosmetics stands, 27 aromatherapy accounts, and 25 skincare accounts in salons.
Raww Cosmetics launched their skincare range into 45 Myer stores from October 2020 and achieved amazing sell-through sales.
The brand is planning for international launch into four countries, including the UK and US, this year.