At the young age of 21, Kate Morris, a passionate beauty advocate, embarked on an incredible journey by founding AdoreBeauty.com.au, Australia’s pioneering beauty e-commerce site, in 1999. From humble beginnings in a Melbourne garage with only $12,000 in hand and the support of two lesser-known cosmetic companies, she set out to revolutionise the beauty industry.
With unwavering determination and a vision for excellence, Kate’s Adore Beauty has flourished over the years, blossoming into a platform that boasts an impressive portfolio of over 160 brands, offering an extensive range of 12,000 products. Retail Beauty caught up with the Adore Beauty Buyers – the ultimate influencers – who unveiled their insider knowledge by sharing their top beauty recommendations. You’re welcome.
Bethany Schultz, Category Manager – Skincare & Wellness
I am currently loving Habitual Beauty’s Advanced Skin + Gut Health Collagen Elixir, which has 10,000mg Bioavailable Hydrolyzed Collagen Peptides and loads of extra skin and gut loving ingredients. I enjoy the Dutch Chocolate flavour as a hot chocolate during a part of my nighttime wind down ritual – the best part is it tastes amazing.
Alpha H Midnight Reboot Serum is my best of ground night serum. It works its magic overnight and delivers visibly brighter and glowy skin. It’s full of active ingredients that work wonders for aging skin and the texture and smell is luxe.
Just as important in winter as it is in summer, I wear sunscreen every single day. I buy Ultra Violette Supreme Screen time and time again, it’s one of our best sellers for a reason. Perfect by itself and also great under make up as a primer. If I am looking for an SPF with a glowier finish the AB Lab Dewy C is another firm favourite.
Liz O’Brien, Junior Category Manager – Fragrance and Makeup
The newest release from cult fragrance brand Juliette Has A Gun will be a non-negotiable for my upcoming holiday to Portugal. It’s the perfect combination of sun-bloomed florals, creamy coconut, and sparkling, sophisticated citrus. And until I hit the tarmac, it’s bringing “euro summer vaycay” to my desk instead, to brighten up a dreary Melbourne day.
This is the ultimate #PWDKWN (that’s Adore Beauty-speak for Product We Didn’t Know We Needed, for the uninitiated!). A chic car diffuser that bejewels my dashboard by clipping onto an air vent. Refillable with your favourite Glasshouse scents, this one comes with Lost in Amalfi, a salty, ocean-inspired scent.
Goldfield & Banks make incredible fragrances inspired by the landscapes of Australia, and Ingenious Ginger takes inspiration from the unscented yet flamboyant red blooms of the torch ginger lily. The result is this stunning scent – effervescent, sparkling ginger with citrus and floral notes. It almost fizzes on the skin and is so unique, it’s instantly become a new favourite in my already-crowded lineup.
Kristy Shea, Senior Category Manager
I tried this scalp scrub for the first time 5 years ago when I started at Adore Beauty, and I have not stopped since. It leaves my oily scalp feeling fresh and super clean, also allowing me to gain an extra day between washes – and who doesn’t want that! It’s quite a grainy texture, so it also feels very luxe massaging it into the scalp and smells divine.
It seems every product Kerastase releases is just a dream. I am really loving the Genesis range as a whole at the moment, but more specifically the genesis serum. The range is targeted to help reduce hair fall, something I am seeing more and more as I age. The serum is lightweight and easy to apply to the scalp once a day. It has the usual beautiful smell that you can expect from any Kerastase product and also looks great in my bathroom with its pretty pink packaging.
Dyson really is at the forefront of technology, and the supersonic hair dryer is by far the best I have ever used. A fun fact is that the hair dryer measures the temperature every 40 seconds to ensure optimal heat is being used to prevent excessive heat damage…how cool is that? It is super lightweight to hold and quiet, which I personally love, as I hate a loud hairdryer blasting in my ear. Basically, I take my Dyson with me everywhere I go, as I can never be without it.
Mia Scundi, Category Manager – Skincare
I will never tire of spreading the word about Medik8, and my skin will never tire from being on the receiving end of this mask. Nothing says ‘sweet dreams’ more than the Medik8 H.E.O Mask, my overnight dry skin saviour. What even is “H.E.O”? These are three essential pillars of hydration: Humectants, Emollients, and Occlusives.
My skin is not only dry, but on the sensitive side also. But of course, I still want the glow! Extreme C 20 is formulated to strike the balance between the right combination of active ingredients (including Vitamin C, B and E), at the right concentration, and the right delivery system. I not only get the glow, but the added benefits of hydration, plus soothing and nourishing properties also – my skin has never been happier.
This truly is the juiciest B-Serum out there. The three key powerhouses of Vitamin B3, B5, AND Hyaluronic Acid helps guide all skin types directly to plump, smooth, hydrated skin. You really can’t go wrong with this formula, I wouldn’t be without it – a stalwart in my routine, for sure.
This article was first published in the Spring issue of Retail Beauty.