Louise Maddalena – Senior Category Manager Health, Beauty & Baby

The Big W Buyers

Team work across their categories for the Big W Top 10:
Louise Maddalena – Senior Category Manager Health, Beauty & Baby.
Merelda Pace – Category Manager Cosmetics & Skincare.
Brayden White – Category manager Personal Care.
Madeline Friedrich – Category Assistant Cosmetics & Skincare.
Michael Grosvenor – Category Assistant Personal Care.

Sukin – It’s what Sukin leaves out that makes them special. No harsh chemicals, no hidden surprises, and no compromise on results. Just ingredients from nature that are good for you, your wallet, and the environment too.
Australian, natural skincare with an option for all your skincare needs, my favourite is the Sensitive Gel Cleanser at just $10.95.

Barry M – Barry M Cosmetics has been a cult British brand since 1982, famous for its colourful, quality and on trend products at affordable prices. Barry M was the first to launch Black Lip and Nail Paint and today sells three bottles of Nail Paint every 10 seconds. It’s 100% cruelty free and most of the range is vegan too. My current obsession is the eye-popping Glitter Pigments and Liquid Glitter Sparkle Drops.

Nude By Nature – Celebrating its 10-year anniversary, Nude by Nature continues to pioneer in the beauty industry with an award-winning range of 100% naturally derived, cruelty-free make-up. The iconic Natural Mineral Cover Foundation is the go-to makeup essential for millions of Australians. What’s best they’ve just launched a limited-edition version with luxe rose gold packaging – absolutely stunning!

Eco Tools – EcoTools pioneered sustainable, plant-based beauty using recycled materials, renewable bamboo and responsible packaging well before it was the hottest trend and consumer must-have. What’s impressive is that they did it without any compromise on performance. EcoTools brushes have the most beautifully soft bristles, and at a value for money price point, they are an achievable beauty buy for all Australian women which I love.

Burt’s Bees – As a leader in the natural skincare category, Burt’s Bees creates a ‘buzz in beauty’ with its range of bee derived and inspired products. With classics like the iconic beeswax lip balm, to fan favourites like the lemon butter cuticle cream and colourful lip shimmers – this conviction-led, natural care brand is responsibly sourced and sustainably made, with no animal testing.

Love Beauty Love Planet range – Started by a group of like-minded people, the single goal for this brand was to: “Whatever we do must be good for beauty and give a little love to the planet”. Bottles that are made from 100% recycled plastic, conditioners with ‘fast-rinse’ technology to help save water, and all infused with organic and sustainably sourced ingredients. An inspiring brand with so much to offer, Love Beauty Love Planet is definitely a brand to watch.

Nivea Shower Clay Gel – Nivea continues to deliver innovation with its new Shower Clay Fresh range. This indulgent range of body washes contains natural kaolin clay to draw out impurities and pollutants from the pores whilst keeping skin velvety-soft and smooth. pH skin-balanced and three luxurious fragrances, these are sure to indulge our customers’ skin and senses.

Colgate Total Toothpaste – Exciting is not a term often used when it comes to toothpaste, however, after 10-years of development, the new Colgate Total offers all the benefits of the original formula plus additional new benefits, including; seeking and fighting bacteria for enamel protection and instant neutralisation of bacterial odours associated with bad breath. Same great taste with improved benefits from the leaders in Oral Care.

Stylista by L’Oréal Paris – Stylista from L’Oréal Paris offers six new hair styling products and is the first styling range to be co-created with top beauty influencers. Making the coolest hairstyles easy – from beach waves, voluminous hair, boho braids, full-bodied bun, to the glam blow dry or short pixie styles, complementary online tutorials with the beauty influencers are also available to help you express yourself with a new look. Amazing fragrances and efficacy you’d expect from L’Oréal Paris. #STYLEITYOURWAY

Schwarzkopf Extra Care Hair Serum in Mask – Schwarzkopf’s new Serum in Mask offers an innovative dual formula treatment combining the potency of a serum with the benefits of a keratin hair mask. Specifically designed to improve strength and vitality with instant shine and suppleness, this is a unique product that is contained in dual chambers and only combines when squeezed out. There are two variants – Moisturising Serum which contains Marine Collagen and Hyaluronic Acid that deeply moisturises for strength and vitality and Repairing Serum which contains tri-amino acids, reduces hair breakage and delivers shine and suppleness. Pampering and treating the hair.

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