Vida Glow co-founder, Anna Lahey, tells beauty media guests the WHY to her pioneering NPN in marine collagen supplements.

“In my late teens and early twenties, I really struggled with growing my hair and a natural manicure. My hair was whispy and would shed heavily and my nails were too brittle to grow. With no other options, I relied on ‘natural’ looking hair and nail extensions. My life changed dramatically after discovering marine collagen while holidaying in Japan. Taking three servings a day, I was shocked at the difference after just three weeks; my hair stopped falling out and at four weeks I had a natural manicure. “Needless to say, I was thoroughly impressed and quickly understood why Japanese women have used marine collagen for centuries as a secret weapon for youthful radiance.

There was nothing like it available in Australia at the time, so this is where the idea of Vida Glow began. ‘Vida’ in Portuguese means ‘life’ and I felt that this miracle supplement had brought me back to life, so the name seemed appropriate.

“Marine collagen is vital for promoting holistic beauty from the inside out. Collagen is the most abundant protein and the second largest substance (behind water) in the human body. Until our mid-twenties, our bodies naturally produce collagen but as this production slows and eventually ceases, we begin to see the effects of ageing. Replenishing our collagen levels helps benefit the building blocks that maintain our hair, skin and nails.

“Scientific studies have also shown that marine collagen increases skin hydration, improves skin elasticity and firmness; smoothing out fine lines and wrinkles leaving you with a clear, even toned complexion. Marine collagen not only assists with hair elongation and regeneration but corrects damaged nails and promotes nail growth”.

Vida Glow’s marine collagen is a low molecular weight collagen peptide powder, sustainably sourced from the scales of Deep Sea Red Snapper with a high absorption rate above 90 per cent.

Available in loose powder form or ready-to-use sachets, Vida Glow’s range varies from original marine collagen to fresh and fruity flavours such as blueberry, mango, pineapple and peach. And being heat stable, it can easily be incorporated into hot porridge, a cup of tea or a takeaway coffee. With the recent release of a range of beauty powders and hemp protein and sparkling collagen waters, there are special things on the horizon for Vida Glow, with the company to soon launch delicious edible Collagen Bars later in 2018.

Vida Glow marine collagen is available in Myer and Healthy Life across Australia.

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