Colourful and striking eye makeup looks continue to dominate on social media. According to heydiscount.co.uk, the number one makeup trend for 2022 is the Graphic Liner trend.

This ranking is based on:

  • 1 BILLION TikTok views
  • 655,325 hashtags on Instagram and
  • 195,500 Google searches (over a period of the last 12 months)
(*stats current as at 04/05/22)

I did my own search on Instagram and TikTok. At the date of this article, #graphicliner now has 692K posts on Instagram. On TikTok, it is a staggering 1.38bn views on #graphicliner. These numbers do not include related hashtags like #graphiceyeliner or #graphiclinertutorial.

WOW. This is definitely a trend to follow and I expect that it will continue to dominate.

The appeal is no doubt a continuation of the #euphoriamakeup trend. The character of Jules, played by Hunter Schafer on the HBO drama Euphoria, started it all with the most beautiful graphic liner looks – going back all the way to 2018.

The beauty of this trend is that it doesn’t take much skill in creating the looks and it is impressive.

You just need a good eyeliner that doesn’t smudge, and has a good work time and sets for smudge-proof long wear.

If you have oily lids, it is best to use a primer that matches your skin tone and also set the eyeliner with a matching eyeshadow.

Product photography by Tashi Jade Bell @paint_bytashijadebell

Makeup brands have since picked up on the Graphic Liner trend and there have also been some recent launches of eyeliners designed for this look.

These eyeliners are often marketed as being 24-hour wear products. The ones which I’ve tried and which I like that work for the Graphic Liner trend are:

  • About Face Beauty’s Line Artist Longwear Gel Eyeliners (13 shades to choose from). For Australian customers, About Face Beauty is available on Beauty Bay and Cult Beauty.
  • KVD Beauty recently released 10 shades of Tattoo Pencil Liner Long-Wear Gel Eyeliner, available at The Iconic and Sephora.
  • Charlotte Tilbury has these four dreamy Eye Colour Magic Liner Duos in four shades of copper, maroon, green and blue, available online and at Mecca Beauty.
  • ColourPop Cosmetics has the biggest variety of affordable eyeliners in various shades and finishes, available online.
  • Australian sustainable brand Flavedo & Albedo has five shades in their Bright Stripe Eyeliner range, available online and at David Jones)\.
  • Another Australian brand Mecca Max has some more affordable options with their Zoom Liners in 13 shades, available online at Mecca Beauty.

Most of the liners available are vegan and cruelty-free. For those with a bit more skill, water-activated eyeliners offer endless possibilities for you to express your creativity. The ones I’ve tried and like are Gavissi Beauty and Glisten Cosmetics.

For those who love beauty hacks, you can also turn any eyeshadow into a liquid liner by first wetting your eyeliner brush with micellar water.

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