Since first opening in 1982 at Highpoint Shopping Centre, Priceline has expanded to more than 470 stores nationally. There are more than eight million members in Priceline’s Sister Club, making it Australia’s largest health and beauty loyalty program. We catch up with the ultimate influencers – the Priceline beauty buyers – to find out what could be your next favourite product.

Jenna Edebohls, Business Category Manager – Cosmetics, Fragrance & Beauty Accessories

  1. Allsaints Concrete Rain EDP The name says it all! This unisex and complex juice really does smells like fresh rain as it hits the concrete, with top notes of silver rain and black lily. This is my go-to signature scent.
  2. Revlon PhotoReady Rose Glow Face Gloss I love a dewy, glowy finish, and this multi-use face gloss primes, hydrates and luminises my skin. You can use this product alone or under makeup as a primer, but I layer over foundation for a glossy finish!
  3. Real Techniques Miracle Complexion Sponge The Miracle Complexion Sponge is a must have in my makeup bag. Whether you use it wet or dry, it seamlessly blends your liquid or powder products into your skin. Your complexion looks instantly radiant!  

Michelle O’Shea, Category Manager – Cosmetics

  1. Milani Highly Rated Anti-Gravity Mascara I’ve been on a mission to hunt down the best dupes around, and this has got to be my current number one recommendation. It provides killers lashes from the first stroke – think extreme volume, length and lift without clumping or the smudging! It’s the closest thing to lash extensions I’ve found so far.
  2. Australis Fresh and Flawless Powder This is an oldie but a goodie! The lightweight and buildable powder is a stellar finisher when it comes to setting my makeup for a matte look and ensures nothing will budge throughout the day. It’s an awesome affordable option that delivers a high quality finish – no wonder it’s stood the test of time! I’m in love with the new package update, it brings a pop of colour to my makeup bag.
  3. e.l.f Power Grip Primer with 4% Niacinamide
    The trade secret to having a flawless makeup finish comes from acing your base with a good primer. This gel-based primer not only preps and smooths your skin to perfection, but also acts as a hydrating moisturiser thanks to key ingredients like hyaluronic acid and 4% niacinamide.

Chloe Davidson, Category Manager – Haircare & Grooming

  1. Georgiemane 10 Minute Hair Mask
    Georgiemane is an up-and-coming Australian brand with a fun, no-nonsense approach to haircare. This Australian made vegan hair mask gives dry and damaged hair the love it deserves in just 10 minutes – a perfect addition to your weekly self-care routine.
  2. Shea Moisture Coconut & Hibiscus Shampoo and Conditioner
    Specifically designed for curly girls, the sulfate-free formula of this range is packed with natural ingredients and certified shea butter to cleanse the hair gently and improve shine while keeping your curls intact. This shampoo and conditioner are one of our bestselling sub ranges, and for good reason!
  3. Got2B Farewell Flyaways Touch Up Brush
    This product is genius… a hair gel applied using a mascara-style wand to secure flyaways! It’s great to use when you’re going for a slickback style like the off-duty model look. It’s a TikTok favourite and one I personally couldn’t live without – I keep one in my handbag and one in my makeup bag at all times.

Brigitte Bloomfield, Category Manager – Fragrance

  1. Billie Eilish Eilish EDP This is my current must-have fragrance! The alluring mix of amber, gourmand, vanilla and cocoa reveals a sweet but woodsy scent – it is truly a fragrance for everyone. The beautiful gold bottle looks stunning on my vanity, and I always get compliments when wearing it day or night.
  2. Estee Lauder Beautiful Magnolia EDP In one spritz, this romantic and radiant floral scent will have you hypnotised. With notes of magnolia, rose and cedarwood, this light and airy fragrance is the perfect summer scent.
  3. Versace Dylan Blue EDT I can recognise this scent from a mile away! The juice contains earthy and citrusy olfactory notes like zesty Sicilian lemon and Calabrian bergamot, which instantly transports me to a beautiful summer’s day on a Mediterranean beach! This is the perfect gift idea for your man.

Janice Senn, Category Manager – Skincare

  1. CeraVe Hydrating Facial Cleanser I use this cleanser to remove oil, dirt and makeup at the end of the day and it leaves my skin feeling hydrated and refreshed while strengthening my skin barrier. Ingredients and credibility are important to me – this product is developed by dermatologists and contains three essential ceramides and hyaluronic acid, it’s a no brainer!
  2. Nip+Fab Hyaluronic Fix Extreme4 Micellar Daily Cleansing Pads These pads are infused with all the right active ingredients to help hydrate skin while gently removing makeup, it’s the ultimate timesaver! I love that they’re eco-friendly, being 100% biodegradable.
  3. The Fix XCramp 30 Tablets Gone are the days of addressing crippling pain at that time of the month with strong pain killers and heat packs! The Fix’s supplement range is a game changer for all women who experience periods. They have supplements for bloating, mood and breakouts, but my pick is the XCramp. It’s fantastic that women (finally!) have a natural alternative to relieve period cramps.

This feature was first published in the Autumn issue of Retail Beauty.

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