Beauty Pie has unveiled its highly anticipated Beauty Trends Report, offering a glimpse into the makeup, skincare, hair, body, and nail trends poised to dominate 2025. Based on extensive research of Google search data and social media activity, the report highlights both rising trends for the upcoming year and those that shaped 2024.

According to the report, medium-contrast makeup is set to take centre stage in 2025, with searches for the term soaring by 45,320% over the past six months. This technique balances hair, skin, and eye tones for a harmonious look, making it a favourite among makeup artists and consumers alike. Demure makeup claims the second spot with a 4,268% increase in interest, reflecting a growing preference for understated, natural beauty.

Other notable trends include the resurgence of boyfriend blush (940%), the popularity of sunset blush (422%), and the intrigue surrounding high-contrast makeup (3,492%). Outside of makeup, waterless skincare saw an 806% rise in searches, and duck-shaped nails (463%) have captured imaginations, offering a playful twist on nail art.

The only hair trend to make the top ten is Irish hair, which emphasises layered, textured styles. Despite its name, this look is versatile and suited to many hair types, contributing to its 649% search increase.

A Snapshot of 2025’s Top Trends

  1. Medium-Contrast Makeup (45,320%)
  2. Demure Makeup (4,268%)
  3. High-Contrast Makeup (3,492%)
  4. Boyfriend Blush (940%)
  5. Waterless Skincare (806%)
  6. Irish Hair (649%)
  7. Duck-Shaped Nails (463%)
  8. Sunset Blush (422%)
  9. Sunburned Makeup (405%)
  10. Sabrina Carpenter Makeup (313%)

The report also delves into the beauty movements that defined 2024. Leading the pack was the Wolf Cut hairstyle, which racked up over 27.3 million engagements on TikTok and Instagram. Skincare ingredients like Niacinamide also had a moment, with 19.3 million engagements, highlighting its popularity for improving skin texture and addressing acne.

Nicola Moulton, Head of Editorial at Beauty Pie, said: “ This is the fourth year running that we have delved into the data to reveal the biggest trends of the past year, as well as predict the hottest trends for the year ahead. 

“As always, there are some trends in the report that we expected to appear, such as demure makeup and copper hair tones. Likewise, many trends surprised us, like duck-shaped nails and caviar skincare. But this is one of the many reasons we love producing this annual piece of research, as it shines a light on the multiple ways you can enjoy the world of beauty without conforming to one particular way of using specific products. We hope that the report inspires people around the globe to experiment with makeup, skincare, hairstyles and colours, and body trends to find what suits them best.”

The report also examines shifting consumer habits. Makeup usage is on the rise, with 24% of respondents saying they use it daily, compared to just 6% in 2021. Cleansers also topped beauty purchases in 2024, with 36% of shoppers prioritising facial cleansers over body care products.

  • 2025’s Top Makeup Trends: 1. Medium-contrast makeup (45,320%), 2. Demure makeup (4,268%), 3. High-contrast makeup (3,493%), 4. Boyfriend blush (941%), 5. Sunset blush (422%).
  • 2025’s Top Skincare Trends: 1. Waterless skincare (806%), 2. Tranexamic acid (107%) 3. Niacinamide (97%), 4. Azelaic acid (96%), 5. Microbiome skincare (91%)
  • 2025’s Top Hair Trends: 1. Irish hair (650%), 2. Boho braids (92%), 3. Terra copper (86%), 4. Utah curls (73%), 5. Italian blowout (49%).
  • 2025’s Top Nail Trends: 1. Duck-shape nails (463%), 2. Hibiscus nails (303%), 3. Tortoiseshell nails (267%), 4. Greek Goddess nails (134%), 5. Glass nails (127%).
  • 2025’s Top Body & Wellness Trends: 1. Exfoliating body wash (93%), 2. Chemical sunscreen (82%), 3. Mineral sunscreen (71%),4.  Hypochlorous acid (49%), 5. Body bronzer (36%). 

For the full findings, visit Beauty Trends Report 2025.

Read the Spring ’24 issue of our digital magazine below:

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