Total Beauty Network (TBN)  held its annual conference virtually, revealing growth strategies and exciting plans for 2022 to staff.

TBN, the parent company of Inika Organic, Raww Cosmetics, DB Cosmetics, and Colour by TBN, highlighted some incredible achievements and growth across the entire portfolio, unveiling new products and marketing plans for the year ahead.

Speaking at the virtual conference, CEO Tony Rechtman announced that Christmas ranges experienced the most successful sell-through ever across the brand portfolio, and that demonstrated that “festive gifting is pandemic proof”.  He reiterated TBN’s core purpose “to help people be their healthy happy and empowered selves” plus a mission to “make healthy ethical beauty accessible to everyone”.

“Covid is still here but compared to this time last year, the fear level has gone down – and rightly so,” Rechtman said. “It’s going to be an exciting year for our company. Prior to Covid, we were growing 18-30 per cent YOY and we want to get back to doing that with a goal of 25 per cent growth for 2022. With everything we have coming up on the horizon, we believe it’s really achievable.”

Key new members of the TBN family include Amanda Connors, who takes up the role of Global Marketing Director. With a 30-year background at companies including Endota, Priceline and Myer, Rechtman said – “TBN is proud to welcome Amanda and excited for her to lead marketing at each TBN brand.”

 Connors called out Raww Cosmetics, which is set to launch in the US and UK later this year, as the brand for massive potential for growth. Raww Cosmetics is bringing more innovative clean and cruelty-free formulations to the beauty space,  including a product infused with niacinamide, othwesie known as vitamin B3, she said.

The company’s premium spa, salon and health brand, Inika Organic, outlined its plans for 2022, including a world-first sustainability effort.

Rechtman said – “A massive initiative, the collaboration is something that will innovate and change the ethical beauty space forever. The company is investing heavily to make a real measurable change to its sustainability and the environment.”

Senior Brand Manager Polly Roderick said: “Our passion for sustainability and the preservation of our beautiful environment underpins our ethos – plastic pollution is a big problem that threatens the world we live in. Every time I read the statistic ‘15 tonnes of plastic enter our oceans every minute’, I get emotional. And I am so proud that Inika is a part of the solution. Our 2022 plans will position us as a leader in our industry not only in Australia, but around the globe. Watch this space with more news to come.”

The brand also has a been working  on an in-depth campaign, which will be announced and launched at an upcoming event in Sydney in early March. Guests will include key media, industry experts, and influencers.

Rechtman said Inika’s huge plans, its launch, and its positioning in the fast-evolving beauty marketplace would be a “game-changer” and that he predicts the brand  “will grow by 40  per cent”.  

Motivational guest speaker Heather Yelland of The Elevation Co featured to share wisdom and knowledge about forming a team that ‘hums’ – that fosters a sense of belonging and compassion to communicate, collaborate, expertly flow, and achieve great results.  

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