A hotel amenity program stands as one of the most effective strategies available to beauty brands today, offering a unique opportunity to reach new audiences in an intimate and memorable setting. Despite its potential, this approach remains significantly underutilised in the industry.

Capitalising on this strategy, TRESemmé has teamed up with Ovolo Hotels to launch a pioneering Hair Service Menu, transforming the way guests experience haircare in luxury hotels.

This complimentary service will debut in Ovolo establishments across Sydney, Melbourne, Canberra, and Brisbane starting from May 10.

Traditionally, hotel amenities have offered luxury experiences ranging from gourmet mini-bars to pillow menus. However, haircare options have typically been limited to one-size-fits-all solutions. The new Hair Service Menu by TRESemmé and Ovolo aims to change that by allowing guests to order personalised TRESemmé Pro Collection products tailored to their specific haircare needs directly to their rooms.

The menu features several of TRESemmé’s advanced haircare regimes, including the viral Lamellar Shine, designed to deliver a glass-like hair finish. Other options available are Purple Toning, Keratin Smooth, Smooth Curls, and Strengthen and Restore, each valued at over $45 and designed to replicate a professional salon experience.

Kate Westgate, Marketing Manager at TRESemmé, expressed enthusiasm about the partnership, stating, “Ovolo Hotels have been the perfect partner to help us bring this idea to life. They offer the boutique hotel experience, one that values quality and personalisation as much as we do.”

Stephen Howard, Group Director of Marketing at Ovolo Hotels, also highlighted the uniqueness of this initiative, “By partnering with TRESemmé, we are excited to offer our guests a unique and world-first Hair Service Menu. This initiative is part of our ongoing commitment to enhancing guest experiences by introducing novel services that meet their diverse needs.”

This collaboration between TRESemmé and Ovolo Hotels exemplifies how beauty brands can reach new customers by integrating their products into the luxury hospitality experience.

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