To celebrate the launch of Trinny London BFF De-Stress, media and influencers were invited to one-on-one appointments with the incredible international make-up artist Rae Morris at the Portobello PR studio.
Rae explained to guests the details of the new product, before correctly colour matching them with Trinny London products and touching up their makeup.
As founder and CEO Trinny Woodall was unable to be in Australian for the launch due to Covid-19 travel restrictions, the 56-year-old created a video about BFF De-Stress which was played in the studio.
BFF De-Stress, a tinted serum, follows the release of the hugely successful BFF Cream SPF 30, which sold out in less than 24 hours of release.
Part make up and part skincare, the tinted serum is designed to combat the effect cortisol, the stress-releasing hormone, has on skin.
It contains hyaluronic acid to instantly plump and smooth skin, leaving skin looking fresh, radiant and well-rested.
The tinted serum also uses NP-TriOXT M Technology that combines five times the active concentration Neurophroline, with a triple broad-spectrum antioxidant complex, to boost the skin’s antioxidant balance and stimulate collagen production to defend and protect the skin.
It is a multi-tasking product three years in the making, that offers coverage and skincare benefits.
Within hours of it launching it already had a waitlist of more than 10,000 units.
Trinny said: “For years I have been researching how to fight the signs of stress on my skin. The effects make my face feel tired, lacking in energy and haggard. There was nothing out there really addressing the issue with the level of ingredients needed to target stress, so I set about developing a formula with enough punch to achieve proper results. Meet BFF De-Stress.”
The Trinny London BFF De-Stress is available in 12 shades and RRP $75.