Retail Beauty recently reported that Procter & Gamble (P&G) had acquired US-based clean and probiotic skincare brand, Tula Skincare, in its recent corporate buying spree in the prestige beauty category.
Founded by celebrity gastroenterologist, Dr Roshini Raj, in 2014, the brand strongly leverages the fast-growing probiotic skincare market with its proprietary complex, including rice proteins, Vitamins A, C and E and omega-3 and 6 fatty acids.
L Catterton, the private equity arm of LVMH, the world’s largest luxury goods group, recognised the potential of Tula Skincare through a strategic investment in 2017. Sold in Sephora, Target, Neiman Marcus, Nordstrom, Ulta Beauty and on the QVC shopping channel in the US, the brand launched in Canada last August.
Tula Skincare is now available exclusively in 45 Mecca stores in Australia and New Zealand and online. The curated selection includes bestsellers such as Cult Classic Purifying Cleanser, 24-7 Moisture Hydrating Day and Night Cream and Get-Toned Pro-Glycolic 10% Resurfacing Toner.
We are thrilled to be launching with iconic beauty retailer Mecca and continuing to expand our brand’s global footprint”, says Savannah Sachs, CEO of Tula Skincare. “Australia is a high-growth skincare market with a strong focus on clean skincare and a demand for clinically efficacious products”.