After the success of its global, socio-environmental campaign, We Sustain Beauty in 2022, certified B Corp and sustainable haircare brand, Davines, has launched We Sustain Beauty 2023 with Grow Beautiful.
Its second year aims to reinforce the brand’s commitment to taking action by deeply integrating beauty and regenerative organic agriculture (ROC) and raising awareness of other trailblazers in the movement.
With Grow Beautiful, Davines continues to pioneer haircare’s embrace of ROC – a practice that is quickly transforming food and fashion industries – for its ability to mitigate climate change by sequestering carbon in healthy soil.
Underscoring the importance of Earth’s sustainability, Davines will mark this initiative and their 40th anniversary by doubling their campaign contribution ($82,910) to Pennsylvania-based Rodale Institute, the pioneer of Regenerative Organic Agriculture.
Davines kicked-off Earth Month with the release of a short conceptual video in collaboration with French dancer and choreographer, Fanny Sage. The cultural piece interprets Grow Beautiful through music, dance, and written word to express the relationship between personal growth and environmental regeneration.