Sulwhasoo marketing manager Meaghan Payn during the virtual event.

Media were invited to a luxurious virtual event to  celebrate Korean skincare brand Sulwhasoo.

The Technique Workshop included traditional Korean rituals  behind the brand to celebrate the upcoming festive season.

Sulwhasoo launched into Australia and New Zealand in all 21 Sephora stores and online from March 17, 2020.

Polly Viska, founder of Viska PR, who looks after public relations for Amorepacific, parent company of Sulwhasoo, introduced media to the Sulwhasoo Cult Classics Gift, the brand’s holiday offering, available exclusively in Sephora.

Sulwhasoo Cult Classics Gift.

Sulwhasoo marketing manager Meaghan Payne then explained more in depth about the brand, specifically how to pronounce it correctly [Sol waa soo] and continued to say Sulwhasoo was “the jewel in the Amorepacific crown”.

Sulwhasoo skincare specialist Emily Laio shared that the brand’s name translated to “blooming as a beautiful snow blossom on the skin” and said that the South Korean brand had been in operation since 1966, fusing ancient rituals with modern science.

She said Sulwhasoo was the first beauty brand to use Korean ginseng in skincare and had been cultivating its use for more than 50 years, and that THREE TRILLION  Sulwhasoo First Care Activating Serums had been sold around the world since its launch in 1997.

“Today one Sulwhasoo First Care Activating Serums is sold every 10 seconds in Korea,” she said.

Emily then led guests through a relaxing face massage using the products, and said that it was important to use the Sulwhasoo First Care Activating Serum as the first step in any skincare routine after cleansing as an anti-ageing booster and to maximise the absorption of all the subsequent products used on the skin.

The event concluded with a bojagi wrapping lesson, which is a traditional Korean wrapping cloth used to wrap gifts, typically square that can be made from a variety of materials.

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