Wella Professionals unveils innovative bond repair technology

In July it was reported that Coty was selling a 3.6 per cent stake in Wella to IGF Wealth Management for US$150 million, subject to approval from Kohlberg Kravis Roberts & Co. L.P.

After the sale, Coty will reportedly have a 22.3 per cent stake in Wella, valued at around US$900 million, as part of its strategy to reduce debt and target a 3x leverage ratio by the end of CY23.

New brand additions showcased at bi-annual House of Sephora

Wella Professionals was one of the brands showcased at the recent bi-annual House of Sephora, and its Ultimate Repair range was launched at The aVenue, Darlinghurst.

The range offers a comprehensive solution by rebuilding bonds internally and replenishing hair externally.

This is made possible through the brand’s patented technology, which combines alpha hydroxy acid and omega-9.

Max Morini, Wella Company Vice President, Research & Development, said: “At Wella, we know hair inside-out, and what damage looks like. Our expertise is reaching new heights with the launch of Wella Professionals Ultimate Repair.”

The range includes:

Shampoo: A lightweight cream shampoo that provides a lather for gentle daily cleansing. It removes impurities like metals, product buildup, oils, dirt, and pollution while kickstarting the rebuilding process.
Conditioner: A deep conditioner that detangles, strengthens, and repairs hair without weighing it down.
Miracle Hair Rescue: The star of the Ultimate Repair routine, this weightless liquid leave-in spray repairs hair damage inside and out in just 90 seconds. It detangles, strengthens, and smooths.
Protective Leave-In: A delicate cream serum that protects and repairs all hair types daily. It provides 5-in-1 protection against breakage, UV damage, heat (up to 230°C/450°F), mechanical damage, and frizz.

Images from the launch event below. Photos by Jack Owen Bennett.