Sephora‘s presence spans the globe, with approximately 1,900 stores located across 29 countries, reflecting its expansive reach.

Having inaugurated its flagship establishment in Australia at Sydney’s renowned Pitt Street Mall in 2015, Sephora has since extended its network in the nation to include 23 store locations throughout the country. The forthcoming 24th store, set to debut in Mt Gravatt, Queensland on August 31, underscores the brand’s commitment to growth in the region.

Since being established in 1970 by Dominique Mandonnaud in France, Sephora has remained an innovator in the retail beauty space, with a collection of both established and emerging brands spanning an extensive array of product categories encompassing skincare, makeup, fragrance, body and hair care.

At the bi-annual House of Sephora showcase held at the Cutaway in Barangaroo, more than 40 captivating new brand and product launches were revealed.

Sephora’s lineup of new brands presents an exciting array of options. Both Vegamour and Shark have already made their debut and are currently available. Meanwhile, keep an eye out for Airyday, OPI, Dr Naomi Skin, and Salt & Stone, all set to launch this August. Looking ahead, Cloud Nine is slated for an October release, while Sun Skills is anticipated to make its entrance in late 2023.

Images from the event below:

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