Just over a week ago, Rhianna released the latest addition to her Fenty Beauty empire.
On the back of the much-anticipated launch of the Pro Fill’r Hydrating Longwear Foundation, Rhianna casually dropped a new product in a category she was yet to enter. BROWS!
Brow MVP Ultra Fine Brow Pencil & Styler is a long-wearing, waterproof, and smudge-resistant brow pencil, available in a groundbreaking 14 shades.
“I’m obsessed with doing my own brows because it’s so personal and there’s a particular way I like them. I love this brow pencil because it gives you the ultimate control and makes it really easy to get any brow shape,” says Rihanna.
It’s safe to say the beauty world was beyond excited to get their hands on the newest product because who doesn’t want brows as fierce as Rhianna?
Being a music and pop culture icon of the 21st century, Rhianna knows a thing or two about giving the people what they want, and Fenty Beauty is tangible proof.
Whether they are sending product replacements to customers who are ‘recycling‘ the products or setting the standard for inclusivity in a notoriously exclusive industry, Fenty Beauty is the role model the beauty world needed.
Firstly, their shade range is phenomenal. Pro Fill’r Hydrating Longwear Foundation is available in 50 shades, which puts them ahead of most cosmetic brands.
The Brow MVP Ultra Fine Brow Pencil & Styler is available in 14 shades, which at first glance, seems limited for Fenty.
However, compared to other popular brow products, they are miles ahead. Brow-category leader Benefit with Precisely My Brow is available in 10 shades, and Anastasia Beverly Hills Brow Wiz is available in 12.
But what seems to be gathering the most attention is four of the 14 shades are geared towards redheads – an often forgotten segment in the market. Rhianna made sure to cater to even the hardest-to-match hair colours.
Moreover, consumers want true innovation, not gimmick. Brow MVP features a unique paddle styling brush because a traditional spoolie can leave gaps when blending pigment. The dense paddle disperses product evenly.
The pencil is shaped like a triangle to make it easy to hold and control product application. It’s the simple, innovative design features like these which make Fenty Beauty standout from the rest. It’s not promising to stamp on the perfect brow while also making you an almond flat white.
If you want to see what the future of the beauty industry looks like, Fenty beauty is a good place to start. They continually create products that are fun, fresh and most importantly, everyone can enjoy.
Brow MVP Ultra Fine Brow Pencil & Styler | RRP $32.00 | Available now at Sephora
Feature image courtesy of @fentybeauty