The Body Shop has achieved a huge milestone by becoming the world’s inaugural global beauty brand to unveil 100 per cent vegan formulations across its extensive product ranges, spanning skincare, body care, haircare, makeup, and fragrance.
This accomplishment has received certification from the Vegan Society, signalling a significant shift towards cruelty-free beauty practices, not only globally but specifically resonating with Australian consumers.
The Vegan Society, established as the world’s oldest vegan society, coined the term ‘vegan’ in 1944 and operates as a registered educational charity. Offering information and guidance on various aspects of veganism, the society caters to existing and potential vegans, healthcare professionals, educators, caterers, and the media.
The globally recognised Vegan Trademark, administered by the Vegan Society, now adorns The Body Shop’s entire product formulations portfolio, which involved validating over 4000 ingredients for more than 1000 products to bear the Vegan Society stamp. This achievement stems from The Body Shop’s ambitious target set in 2021, with 60 per cent of its products already carrying the Vegan Society trademark.
Pioneering a stance against animal testing in cosmetics since 1989, The Body Shop has consistently championed the belief that beauty should not come at the expense of animal well-being. As global efforts persist for a universal ban on cosmetic animal testing, The Body Shop sees the complete transition to a vegan product range as a significant stride in advancing cruelty-free beauty.
Projections from Research and Markets forecast a 6.3 per cent compound annual growth rate for the vegan cosmetics industry between 2023 and 2028, reaching a market value of $24 billion by 2028. With a growing awareness in Australia, where the ethical and sustainable beauty movement is gaining traction, The Body Shop’s move aligns with the evolving preferences of Australian consumers.
Ian Bickley, The Body Shop Chief Executive Officer, said: “We did it! Every single product formulation from The Body Shop is now certified by The Vegan Society. We know that vegan beauty matters to millions of people around the world and we’ve worked tirelessly to achieve this huge milestone. We were the first beauty company to fight against animal testing in cosmetics. We were the first major global beauty brand to use cruelty-free musk in our fragrances. We have now achieved another global first.”
Meanwhile, Chantelle Adkins, Director of Business Development at The Vegan Society, said: “Today we are extending a massive congratulations to The Body Shop for achieving 100 per cent of their product formulations being vegan and certified with The Vegan Society’s Vegan Trademark. This has been a massive project for them and showcases their commitment and dedication to vegan beauty. We hope that this significant step sets a global standard for other beauty brands to follow and inspires further change to reduce animal use and exploitation across the industry.”
Founded in 1976 in Brighton, England, by Dame Anita Roddick, The Body Shop is a global beauty brand and holds certification as a B Corp. With a presence in Australia and over 80 countries, operating approximately 2,500 retail locations, The Body Shop continues to lead the charge in ethical and sustainable beauty practices, capturing the attention and support of conscious consumers Down Under.
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