Zoeva CEO and Founder Zoe Boikou with her sister Barbara Boikou

Zoeva has launched its new Authentic Skin Natural Luminous Foundation with a cocktail party for media and influencers at Henry Deane.

Zoeva CEO and Founder Zoe Boikou travelled to Australia from her HQ in Germany to attend the launch and gave a speech paying homage to her mother who inspired her to build the brand.

Guests were colour matched to their perfect foundation shade and had the opportunity to personalise the Zoeva 104 Buffer Brush with an engraving.

The light-weight foundation features an inclusive 44 shades, all with a variety of warm, cool or neutral undertones.

Authentik Skin Natural Luminous Foundation provides natural-looking coverage to ensure the wearer feels confident and comfortable in their skin.

“I’ve always believed that your best self is your authentic self. That’s why I designed our foundation not to hide, but to illuminate and celebrate your uniquely beautiful skins,” says Zoe Boikou.

Formulated with rosehip oil, the foundation delivers a medium, buildable coverage that lasts all day.

The Zoeva Authentik Skin Natural Luminous Foundation is available in-store and online at Sephora.

Sephora became Zoeva’s first Australian retail partner in 2015, stocking the entire product SKUs in its stores.

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