Antoine Arnault, the son of Bernard Arnault, chairman and CEO of LVMH, knows a good investment when he sees one. Together with his wife, supermodel Natalia Vodianova, he has joined in a US$25 million strategic funding round for Augustinus Bader, the luxury skincare and haircare brand.

This latest fund-raising round also includes heavyweight investor Impala and values Augustinus Bader at US$1 billion.

Launched in 2018, by Professor Augustinus Bader, one of the world’s leading experts in regenerative medicine, and current CEO, Charles Rosier, the brand boasts a legion of celebrity devotees, including Jennifer Aniston, Victoria Beckham, Dakota Johnson and Kim Kardashian.

Augustinus Bader taps Bobbi Brown for new role

Earlier this year, the company appointed another loyal fan – Bobbi Brown, the legendary makeup artist – as its Chief Creative Director.

This latest financial thumbs-up elevates Augustinus Bader to “unicorn” status. Since its inception, hero products such as The Rich Cream and The Cream have scooped up more than 100 global beauty awards.

The brand’s worldwide sales are expected to reach US$200 million by the end of the year. The latest money injection will be earmarked for further international growth, particularly in China, key Asia/Pacific markets and travel retail.

Reaching unicorn status is a very proud moment for the Augustinus Bader brand, said Charles Rosier. “We welcome an investor group of this calibre to our shareholder base as we focus on the strategic expansion of our business.

“We believe there is a significant opportunity to reach more customers globally and look forward to Augustinus Bader’s next phase of growth as we redefine luxury skin and haircare.”

In March, the brand launched the Ultimate Soothing Cream, a more nourishing version of The Rich Cream. In its first year on the market, global sales are expected to reach US$20 million.

All of Augustinus Bader’s products are formulated with TFC8 technology, powered by 30 years of research in skin healing and tissue repair. Available from www.augustinusbader.com.

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