The Pure Beauty UK Awards rightly claim that even brands short-listed for the prestigious gongs gain global recognition.

First launched in 2001, this year’s awards were held in central London in late October and the regal-themed event attracted the who’s who of the UK’s leading beauty retailers, buyers suppliers, brands, marketing professionals and distributors to applaud the winners of the 48 awards across 11 categories.

Pure Beauty is the leading independent information source for the beauty industry in the UK and constantly reviews the criteria for the awards. “That is why this year we introduced Best New Sleep Product and Best New Sexual or Intimate Care Product to reflect the increasingly holistic nature of beauty,” said Sarah Parsons, Editor of Pure Beauty.

Australian and New Zealand brands performed very well against competition from all over the world.

The most awarded Aussie brand was BOOST LAB, which took out four awards. A gold in the Best New Mass Skin Care Product category for its Brightening Serum and a silver in the Best New Exfoliator category for AHA Glow Resurfacing Serum.

The brand was also awarded a bronze in the Best New Skincare Brand category and a highly recommended in the Best New Serum lineup for 2-D Hyaluronic Hydro Boost Serum.

Australia’s other gold Winner was Penny Black Organic Vitalising Shampoo in the Best New Certified Organic Product category. Mokosh Kakadu Plum Revival Mask rated a highly recommended for the same award.

Inika Organic won bronze in the Best New Design and Packaging Product category.

Kiwi brand RAAIE topped the winners list from across The Ditch with a gold in the Best New Serum category for its Morning Dew Vitamin C Serum. Antipodes Diem Vitamin C Pigment-Correcting Water Cream scooped a bronze in the Best New Moisturiser finalists.

For a full list of all the winners in the 2022 Pure Beauty UK Awards and dates and details of next year’s awards; go to www.hpcimedia.com.

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