LVMH acquired Benefit Cosmetics in 1999, and since then, the brand has continued to grow and expand its product offerings.
Under LVMH’s ownership, Benefit has become a global brand with a presence in over 50 countries and a reputation for high-quality, innovative beauty products.
The recent launch of the Benefit POREfessional Pore Care skincare range is being touted as Benefit’s biggest launch ever as it’s a departure from the brand’s usual makeup-focused offerings and marks its entry into the skincare market.
This foray into skincare represents a major expansion of their product line and the POREfessional skincare range is also highly anticipated because it addresses a common beauty concern – visible pores – and provides solutions for addressing this issue.
The products are designed to be effective yet gentle, and they are formulated with high-quality ingredients to help users achieve their best possible complexion.
To celebrate the launch, media and influencers were invited to an event and encouraged to make ‘pore decisions’ including a ‘permanent pore decision’ to have a tattoo, ‘get trim and toned’ by having an undercut, bangs or a side shave or ‘clear your conscience’ by writing down one of their most embarrassing moments and having it broadcast on a wall.
Products in the colour-coded range include:
PURPLE – Clear Blocked Pores:
YELLOW – Minimise Pore Size:
TEAL – Smooth Appearance Of Pores:
Images from the launch event below:
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