Coty acquired licenses to Burberry’s cosmetics and fragrance brands back in April 2017, for £130m ($238m).

The cash deal put Coty in charge of the development, manufacture and distribution for the full range of Burberry Beauty products globally, as part of its Luxury Brands portfolio.

Also in the portfolio are illustrious brands such as Alexander McQueen, Bottega Veneta, Calvin Klein, Chloé, Davidoff, Gucci, Hugo Boss, Kylie Skin, Marc Jacobs, Miu Miu and Tiffany & Co, as well as skincare brands Lancaster and philosophy.

According to Fortune Business Insights, the global luxury goods market is set to continue to grow, especially from the introduction of fashion-forward and innovatively created products. The report  states that the market size is projected to grow from US$257.26 billion ($341.2 billion) in 2020 to US$352.84 billion ($468.02 billion) in 2027 at a CAGR of 4.6% in the forecast period.

Burberry make-up includes Burberry face, lips, eyes, and nails.

To celebrate the launch of the Burberry Kisses Matte Lip Colour range, which comes in 20 shades, Burberry’s Global Beauty Director Isamaya Ffrench, created two custom, and very different, looks with an online makeup masterclass.

Isamaya is a British make-up artist and creator of wearable art, who has been enlisted by celebrities such as Björk, Rihanna, and Kendall and Kylie Jenner to weave her magic makeup wand.

Throughout the presentation, Isamaya explained the benefits of the new matte texture, that  brings a classic finish to the existing collection of Burberry Kisses.

She said the luminous matte lipsticks were enriched with hyaluronic acid for comfortable wear and packed with pigment for an intense colour pay-off.

The hyaluronic acid enriched formula helps keep lips hydrated for up to 24 hours while staying in place for up to eight comfortable hours.

Each shade in the collection is infused with a fresh rose scent for a total sensory experience and is presented in new gold packaging etched with the Burberry check.

Out of the 20,  Burberry has four signature shades:

Matte The Red No. 106 – As seen on Fran Summers in the campaign, this classic, bold red is the collection’s signature shade. The perfect embodiment of contrast, duality and confidence, the deep pigment of The Red creates an elegant yet daring look.

Matte Russet No. 93 –  One of Burberry’s bestselling shades, Russet is a confident, burnished red-brown inspired by tan leather accessories. This shade suits all complexions and creates a confident impact.

Matte Soft Pink No. 12 – Go modern with Matte Soft Pink. Inspired by English rose petals, this soft nude pink shade enhances the natural colour of lips for unforgettable tone-on-tone impact.

Matte Burgundy No. 102 – Inspired by one of the signature shades from the Burberry Olympia Bag collection, Matte Burgundy is a striking deep red.

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