Since launching in Australia in March 2019, CeraVe has been gaining steadfast popularity among dermatologists and consumers alike, to achieve and maintain hydrated, healthy-looking skin.
The L’Oréal-owned brand held a brunch and insights-led #SkinChat panel to celebrate the launch of the new CeraVe Hydrating Cream-to-Foam Cleanser.
On the #SkinChat panel was Brooke Boney, Lauren Phillips, Dr Eleni Yiasemides and Rachel McAdam, who spoke in depth about their own CeraVe skincare routines and the importance of ceramides, hyaluronic acid and amino acids, which are all contained in the new cleanser.
Speaking exclusive with Retail Beauty, Dr Yiasemides stressed the importance of adapting a skincare regime to the colder months.
“In winter, the weather becomes drier and colder so the skin needs more hydration,” she said. “There’s less humidity in the air so most people that have oily or combination skin will find that their skin will dry out. They need more hydration and less exfoliation. I recommend using more products that are designed to protect and repair the skin, compared to summer.”
Dr Yiasemides said a minimum of SPF was required, no matter what time of year it was. “We advocate sun protection all year round, ideally a minimum of SPF30 on a daily basis. The best regime is to cleanse, treat, and then moisturise or protect. You can add a serum for a targeted concern.”
To keep a skincare regime simple, Dr Yiasemides recommended using a moisture with SPF in the day and a cream without SPF at night. She said her hero product was vitamin A or retinoids. “Nothing has been shown to be better than vitamin A in terms of anti-ageing,” she said.
CeraVe was developed with dermatologists in the US in 2005 after experts noticed that many skin conditions such as dry skin, eczema and acne, all had one thing in common – a deficiency in skin ceramides, and in turn, a compromised skin barrier.
Showcasing a formulation of three essential, skin-identical ceramides with patented MultiVesicular Emulsion (MVE) delivery technology to promote 24-hour hydration, CeraVe skincare helps to actively strengthen the natural skin barrier.
The motto for CeraVe has always been less is more – the efficacious product range is fragrance-free, paraben-free, allergy-tested and non-comedogenic.
The new Hydrating Cream-to-Foam Cleanser is a gentle, hydrating and efficacious cleansing product that removes dirt, oil and makeup, without stripping essential moisture from the skin barrier.
“The skin’s most important function is to act as a protective barrier to the external environment and a break in the barrier of the skin weakens it, making skin more prone to infection, irritation and allergy,” Dr Yiasemides said.
“The top layer of the skin is made up of special cells and lipids, including 50 per cent ceramides and 50 per cent cholesterol. It is therefore important to seek products that contain hydrating ingredients, such as ceramides, amino acids and hyaluronic acid, that help improve the function of the barrier of the skin by replenishing natural lipid levels.”
The new cleanser joins CeraVe’s existing cleanser range, including the Hydrating Cleanser, Foaming Cleanser, and SA Renewing Cleanser, offering solutions for a range of skin types and conditions.
The entire CeraVe range is available nationwide at Chemist Warehouse.
Images from the launch event below.
