Two years ago, Famille C, the investment arm of the Courtin-Clarins dynasty, led a US$9 million funding round in Pai Skincare. The British brand was founded in 2007 by Sarah Brown, a former public relations executive, and is now available in 900 doors in 30 countries.
Products such as Rosehip Bioregenerate Oil, Love & Haight Avocado & Jojoba Hydrating Moisturiser and Century Flower Lotus and Hyaluronic Acid Barrier Defence Mist have built up a loyal cult following in Australia. Pai Skincare is available from leading retailers such as Sephora, Adore Beauty, Lookfantastic, RY.com.au and Nourished Life and its own dedicated local website – www.paiskincare.com.au.
Famille C’s original investment in 2021 helped to expand the brand’s manufacturing facilities and boost the R&D pipeline. Following an increase in sales during the Covid-19 pandemic, the family holding company has taken a majority stake in Pai Skincare to fast-track the brand’s growth and position it as a leading clean beauty player in selective distribution.
It’s time for Pai to accelerate in its country of origin, which is the UK, and to develop in Europe, added Prisca Courtin, CEO of Famille C. She also highlighted that 98 per cent of the ingredients in the brand’s formulations are vegan, natural and organic.
Famille C was created six years ago and 90 per cent of its investments are in beauty and personal care brands. Its portfolio includes Ilia (the US clean skincare brand exclusive to Mecca in Australia), Joone Paris, a skincare brand aimed at mothers and babies and the US haircare brand, Ceremonia.
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