Clinique, one of Estée Lauder‘s most popular subsidiaries, now offers its high-performance, allergy-tested, and 100% fragrance-free products at Priceline Pharmacy.
The decision to partner with Priceline Pharmacy reflects Clinique’s strategy to expand its footprint in Australia. With a strong reputation and a loyal customer base, bolstered by the Priceline Sister Club loyalty program with over 9 million members, Priceline offers an ideal platform to reach a wider audience. Currently ranged in 106 pharmacies across Australia and New Zealand, Clinique’s entry into Priceline is a significant step in its mission to deliver its range to even more consumers.
Priceline Pharmacy’s Head of Beauty, Jenna Edebohls, expressed her excitement, stating, “We love bringing our customers the best in health and beauty, so we’re delighted to be ranging this iconic brand. Clinique’s cult-favourite, science-backed products are more accessible than ever, ensuring high-quality beauty solutions are within reach for everyone.”
Priceline customers can now access some of Clinique’s most popular dermatologist-recommended skincare and makeup products. Bestsellers such as the Dramatically Different Moisturizing Lotion+, Clarifying Lotion Twice A Day Exfoliator, and Moisture Surge 100H Auto-Replenishing Hydrator will be available, along with targeted solutions like the Anti-Blemish Solutions and Redness Solutions ranges. Clinique’s makeup offerings, including Redness Solutions Makeup, High Impact Mascara, and Quickliner for Eyes, will also feature in the lineup. To help customers explore tailored skincare routines, starter kits will be introduced as part of the range.
The collaboration highlights the shared commitment of both brands to making high-quality beauty solutions more accessible. Priceline Pharmacy’s network of 480 stores, supported by over 650 beauty advisors, aligns with Clinique’s dedication to personalised skincare and dermatologist-tested products. Initially, Clinique will launch in 70 Priceline stores and online, ensuring broad availability.
Corinne Duffy, General Brand Manager ANZ for Clinique, emphasised the importance of the partnership, saying, “We are thrilled to partner with Priceline, a brand that resonates so strongly with Australian consumers. This launch marks an important milestone for Clinique in Australia, allowing us to extend our reach to millions of Priceline shoppers who seek quality and efficacy in their beauty routines.”
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