Italian luxury haircare brand Davines has expanded its OI line with the launch of Liquid Luster.
Rich in hydrating agents, OI Liquid Luster is a water-like weightless treatment that gives instant shine and manageability for all hair types.
Its multi-benefit formula can be added onto any in-salon service or used at home.
A liquid texture, it is rich in moisturising agents that come in direct contact with the hair fibre without any barrier, resting on the hair and polishing its surface.
OI Liquid Luster improves the hair quality leaving it healthy and soft, even with drying and styling.
The OI Collection, which also features a Shampoo, Conditioner, Hair Milk, a Multi-functional Oil Treatment and Hair Butter, is an essential line of treatment-based products representative of Davines’ core principles of innovation, sustainability and design.
The OI Liquid Luster formula is enriched with the collection’s hero signature ingredient Roucou.
A plant from Amazonia, Roucou is rich in beta-carotene that contains restructuring properties, promoting both repair and growth.
The deluxe collection is housed in sophisticated monochrome packaging, in line with Davines’ ethos of finding the ideal equilibrium between beauty, sustainability and environmental awareness, crafting products that express a thoughtful balance of substance and design.
Visit www.davines.com for more information.