Garnier invited media and guests to a night under the stars for Moonlight Cinema’s VIP screening of I Am Greta.
The documentary, directed by Nathan Grossman, follows Greta Thunberg, a teenage climate activist from Northern Europe, on her international crusade to get people to listen to scientists about the world’s environmental problems.
Garnier donated $2 for every ticket sold nationally from the Presenting Partner screenings of I Am Greta on to Australian non-profit, clean up movement, Take 3 For The Sea.
Garnier marketing director Jane Hanger said the brand was “making a conscious decision to work with partners that share a collective commitment to create a sustainable future for the next generation”.
“As Garnier works to transform the beauty industry, we are proud to support Moonlight in its ongoing efforts to preserve the environment in which it operates,” she said.
“The integration of paperless ticketing, recycling stations and the use of biodegradable materials at all venues as well as Moonlight Cinema’s partnership with World Wide Fund for Nature (WWF), demonstrates a real commitment to sustainable business practices and values.”
Cinema goers were also able to visit the Garnier Garden Cart to find out more about Garnier’s commitments to Greener Beauty and to take home some products.
Garnier, one of the largest brands in the L’Oréal family, was the Official Green Partner and Beauty Sponsor of the outdoor cinema for the 2020-21 Summer Season.
More images from the event below:
