The 27th edition of Cosmoprof Asia, held from 12-15 November 2024 across two iconic venues in Hong Kong, concluded as a resounding success. Recognised as the premier B2B beauty event in the Asia-Pacific region, Cosmoprof Asia 2024 brought together global industry leaders, innovators, and visionaries, solidifying its status as a hub for discovering trends, forging partnerships, and driving the beauty industry forward.
A Showcase of Global Excellence
The event hosted 2,562 exhibitors from 47 countries and regions, with 89% of exhibitors hailing from outside Hong Kong. Spanning two venues, the exhibition offered a comprehensive view of the industry:
- Cosmopack Asia (12-14 November, AsiaWorld-Expo): Focused on supply chain innovations, including ingredients, packaging, machinery, and private label solutions.
- Cosmoprof Asia (13-15 November, Hong Kong Convention & Exhibition Centre): Showcased cutting-edge finished products across categories like skincare, cosmetics, spa, and salon innovations.
Over 80,000 attendees explored 120,000 sqm of exhibition space, including 18 country pavilions representing global beauty powerhouses like Korea, Italy, the USA, and Japan.
Key Highlights
CosmoTalks and Market Insights
The CosmoTalks series featured industry leaders and trendsetters discussing sustainability, consumer behaviour, and future-forward technologies. Sessions like Beauty in the Age of AI and The Rise of Sustainable Packaging captivated audiences with actionable insights and innovative ideas. The Omnichannel Retail Strategies for Beauty Brands session, hosted by Retail Beauty owner and publisher Nicci Herrera, explored how beauty brands are adapting to the evolving retail landscape. The discussion highlighted the importance of creating seamless customer experiences across digital and physical channels, emphasising that omnichannel strategies are now essential for meeting modern consumer expectations.
Industry leaders Eric Pong, Partnerships Director at AfterShip, Mingyang Sun, Managing Director at JTG Distribution Hong Kong Limited and Seung Hee Chung, CEO at Beauty Boulevard, shared insights on logistics optimisation, tailoring strategies for diverse markets, and aligning product development with omnichannel goals. Key takeaways included leveraging technology like AI and CRM for personalisation, understanding regional consumer behaviours, and ensuring consistency across touchpoints.
The talk highlighted omnichannel retail as a driver of growth and innovation in the beauty industry, offering practical advice for brands at all stages of their journey to build stronger connections with their customers.
CosmoTrends
The CosmoTrends Report, curated in partnership with BeautyStreams, highlighted the most compelling innovations showcased at Cosmoprof Asia 2024. After analysing hundreds of submissions, five key trends emerged, capturing the evolving beauty landscape:
- Forever Young
Skin rejuvenation took centre stage with innovative treatments designed to boost collagen, enhance elasticity, and promote a youthful glow. Products ranged from topical ampoules to injectables featuring advanced ingredients like stem cells and hyaluronic acids, catering to professional and at-home use. - Dr AI
AI-powered diagnostic tools revolutionised personalised care for skin and scalp, offering unprecedented precision in analysing conditions and recommending targeted treatments. These devices cater to both professional and consumer markets, streamlining diagnostics and enhancing care. - Sunny Side Up
Sun care emerged as a year-round essential, with new formulations that combine high SPF protection with skincare benefits. Innovative textures like cushions and lightweight lotions were designed for convenience, appealing to consumers seeking seamless integration into daily routines. - Let’s Get Cheeky
Blush reigned as a staple in colour cosmetics, with new textures and formulations, including jelly tints, hydrating liquids, and silky powders. These products offered vibrant, buildable hues that cater to modern beauty trends emphasising a healthy, radiant glow. - On the Spot
Addressing the global rise in acne, brands showcased solutions for every stage of blemish-prone skin, from calming active breakouts to preventing future issues and treating post-acne marks. Ingredients like niacinamide, tranexamic acid, and succinic acid led the charge in comprehensive care.
These trends reflect beauty’s forward-thinking direction, blending innovation, personalisation, and multifunctionality to meet the demands of today’s consumers.
Cosmoprof Asia & Cosmopack Asia Awards
The Cosmoprof Asia & Cosmopack Asia Awards celebrated excellence in innovation across 11 categories, from sustainable packaging to groundbreaking formulations. See article below:
Networking and Business Opportunities
The event’s Buyer Programme connected exhibitors with over 600 key decision-makers from renowned global brands like Amorepacific, L’Oréal, and Walgreens Boots Alliance. Participants praised the programme for fostering meaningful partnerships and unlocking new market opportunities.
Sustainability in Focus
The Be Sustainable with Beauty initiative at Cosmopack Asia showcased exhibitors leading the way in eco-friendly practices. The project’s e-book highlighted innovations in recyclable materials and sustainable packaging, reflecting the industry’s growing commitment to environmental responsibility.
Asia-Pacific Market: A Powerhouse for Growth
Cosmoprof Asia 2024 highlighted the pivotal role of the Asia-Pacific region in the global beauty industry. With the region’s beauty market projected to grow from US$191 billion in 2024 to nearly US$214 billion by 2028, exhibitors and attendees tapped into unparalleled opportunities.
Hong Kong’s strategic importance as a gateway to China and other APAC markets was also evident. As the world’s third-largest importer of beauty products, Hong Kong remains a critical hub for trade and innovation.
Looking Ahead
As Cosmoprof Asia 2024 concludes, the industry eagerly anticipates next year’s new initiatives, including the launch of Beauty Ingredients & Formulation Asia 2025, a specialised event dedicated to R&D,scientific advancements, and formulation.
“The success of Cosmoprof Asia 2024 reflects the beauty industry’s resilience and creativity,” said Gianpiero Calzolari, President of BolognaFiere Group. “We look forward to building on this momentum in 2025.”
The Verdict
Cosmoprof Asia 2024 proved once again why it is the must-attend event for beauty professionals in the Asia-Pacific region. From uncovering trends to forging strategic partnerships, the event delivered unparalleled value to its attendees, setting a high benchmark for future editions.
For more highlights and a glimpse into the future of Cosmoprof Asia, visit www.cosmoprof-asia.com.
Images from the expo below:
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