The Global Liquid Blush Market is expected to experience significant growth with a projected CAGR (compound annual growth rate) of 7.5 per cent between 2023 and 2031, according to Dataintelo.
By 2028, the market is anticipated to reach a sales value of USD 2.8 billion ($4.1 billion). The growth of this market can be attributed to several factors, including the increasing demand for natural-looking makeup products and cosmetics, as well as the rising consumer awareness about skincare.
Additionally, there is a shift in consumer preferences from traditional to contemporary makeup products, especially among millennials and Generation Z consumers. This demographic seeks products that align with their lifestyle and values, driving the demand for modern and trendy cosmetics like liquid blush.
Holme Beauty, a relatively new but renowned makeup brand recognised for its dedication to empowering Australians, launched its Embodiment Blush collection on July 12.
The collection is designed to inspire women, encouraging them to embrace their sensuality and confidently embrace their femininity.
Led by the creative vision of makeup artist Hilary Holmes, the collection showcases six curated cheek colours, each intended to empower women to express their true selves with confidence.
“Many of my clients ask me to make them look and feel sexy, but they often do so with a tone of shame or discomfort within their sensuality,” Hilary said.
“With the Embodiment Blush campaign, we reference the renaissance woman, reminding women that they are worthy of love, respect, and honour. When you step into your femininity, know that you are deserving.”
Hilary said what made the collection unique was its focus on skincare benefits.
“Each ingredient has been thoughtfully selected to nourish and hydrate the delicate cheek area,” she said.
The blush includes ingredients such as jojoba seed oil, vitamin e, hilurlip (an active complex containing hyaluronic acid and tri-peptide 1), glycerine, and kakadu plum seed extract, the blush nurtures the skin with every wear.
Packaged in a user-friendly 15mL size, the blush is designed for mess-free storage in makeup bags and kits.
Images from the launch event below. Photos: Studio La Tessa.
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