As spring ushers in a glimpse of the upcoming summer, it’s time to prepare for the seasonal switch in your skincare routine. Transitioning into warmer weather is easier than you might think, but it requires a few key adjustments to keep your skin healthy and glowing. In this issue, we explore essential tips for a fresh and radiant summer look.

Hydration: Your Summer Lifeline

In previous issues, we’ve emphasised the importance of layering moisture to combat dry, winter skin. However, as summer approaches, new challenges arise, especially if you’re a sun lover who frequently enjoys swimming in pools or the ocean. Additionally, the sweltering heat can lead to excessive sweating, causing your skin to lose essential moisture.

To address these issues, daily hydration remains a cornerstone of your summer skincare regimen. But the key is to switch to lighter textures, opting for hydration with humectants that draw water to the skin, such as hyaluronic acid. This will help your skin retain the moisture it needs without feeling heavy or greasy. Reserve emollient or oil-based moisturisers for your nighttime routine, allowing your skin to absorb their richer textures while you rest.

When advising your customers, consider engaging in conversations about moisturiser textures and formulas as the seasons change. While they may have their favourite formula, suggest that they experiment with lighter textures during the summer to avoid overloading their skin, especially during the day.

Prime for Success

In our last issue, we delved into the world of primers, exploring the diverse styles available, from hydrating primers to skin correctors and oil-controlling formulas. For many makeup enthusiasts, changing foundation formulas every season may not be a desirable option. However, a simple primer switch can be the secret weapon to maintaining a flawless summer look.

Many customers adore foundation formulas that provide a dewy finish and a radiant glow. These formulations work wonders during the cooler months, adding hydration and freshness to wintery, dry skin. But when the scorching summer months arrive, the same foundation can quickly transform from dewy and fresh to a shiny, oily mess. In some cases, it might even separate due to excessive moisture on the skin in the heat.

Encourage your customers to switch from their regular hydrating or smoothing primer to an oil-controlling or blur primer during the summer. These primers not only help the foundation stay in place, but they also smooth out pores and control unwanted shine brought on by the heat. This adjustment will allow the foundation to maintain its desired dewy finish without excessive shine, providing the best of both worlds.

Pro Tip: Foundation Application

It’s crucial to remember that foundation application works best on cool, calm skin. If your skin is already warm and flushed or has perspiration present, foundation won’t bond correctly. You can help your customers achieve an ideal foundation-to-skin bond by suggesting they cool their skin before application. This can be done using an ice cube, an ice facial device, or lightweight gel-cream cooling products, creating the perfect canvas for their foundation.

The Sun Protection Imperative

No matter the season, educating your customers about the importance of daily SPF is a non-negotiable part of your role. Not only does SPF offer protection against burning rays (UVB), but it also shields the skin from aging rays (UVA). This protective measure plays a significant role in reducing the risk of skin cancers and slowing down the aging process.

In recent years, SPF has evolved into a trendy element of skincare. Modern sun care brands have transformed traditional thick and shiny textures into lightweight, primer-like formulations that not only protect but also enhance makeup application—a significant win for makeup enthusiasts. One noteworthy addition to the world of sun protection is the rise of SPF face mists. These innovative products allow makeup wearers to reapply SPF over their makeup without causing any disturbance or excessive shine. Unlike traditional body mists, which can be challenging to control, SPF face mists provide more precise application to the face.

It’s essential to inform your customers that SPF is necessary even on days when they aren’t directly exposed to the sun. Incidental sun exposure from daily activities such as walking outside, driving, or quick errands still poses a risk. Wearing a good SPF that covers both UVB and UVA rays is the most effective way to shield the skin from harm.

Customers should be aware that some makeup products containing SPF offer limited protection, depending on the product’s SPF factor and application. To maximise sun protection, encourage your customers to use a separate sunscreen beneath their moisturiser and as a base layer under foundation. Various sunscreen formulas are available to cater to different skin types, including those with primer properties that assist makeup wear throughout the day.

Fresh, Radiant, and Protected

Your summer skincare routine is all about making adjustments for the season. Whether it’s opting for lighter hydration, switching to an oil-controlling primer, or incorporating SPF products, these changes will ensure your skin remains fresh, radiant, and ready for summer. Enjoy the glow of the season without the unwanted shine, and be sure to share these tips with your customers, so they can experience the best summer possible.

This summer, prioritise hydration, prime for success, and embrace the sun protection imperative. Your skin will thank you with a radiant and glowing season!

This article was first published in the Summer issue of Retail Beauty:

Leave a comment

Your email address will not be published. Required fields are marked *