Summer Fridays launched in 2018 with a single, very Instagrammable SKU product: The Jet Lag Mask.
The US brand soon developed a cult following and L.A.-based influencer founders Marianna Hewitt and Lauren Ireland recently celebrated Summer Fridays’ fourth birthday.
Lauren touched down in Australia for an intimate event at Icebergs to coincide with the launch of their Light Aura Eye Cream and Sheer Skin Tint, available now at Mecca.
Speaking at the event, Lauren said it was exciting to see how well the brand had been received in Australia.
“It’s always surreal to think that our products are being loved and used around the world,” she said.
“It’s an honour to be welcomed back with such warmth, enthusiasm, and passion for the brand.”
The Light Aura Eye Cream contains vitamin C, one of the most effective skin-brightening ingredients, acetyl hexapeptide-8, a firming peptide that helps reduce the look of wrinkles and caffeine, a natural de-puffing ingredient.
Guests were shade matched with their Sheer Skin Tint, which is available in 10 colous ranging from Shade 1 – Fair with Neutral Peach Undertones up to Shade 10 – Rich-Deep with Neutral Undertones.
Images from the launch event below.
