Retail Beauty has previously reported on South Korea’s skincare category, which continues to grow despite current economic uncertainties.
The facial skincare market alone is forecast to reach KRW 5.47 trillion (approx $6.1 billion) this year, which is a 1.6 per cent increase from 2021, according to Mintel Market Sizes.
Korea’s number one aesthetic skincare brand, AHC, held a breakfast event at Aalia, a new restaurant in Sydney’s Martin Place, to reintroduce their products to media and influencers.
Following its initial launch into Australia in 2019, guests were reintroduced to AHC’s global best-selling products.
AHC, acquired by Unilever in November 2017 from skincare business Carver Korea, was created in Seoul, Korea in 1999 for use within its luxury clinics. It quickly become one of the most popular brands across the globe and its Real Eye Cream For Face became a best-seller.
AHC takes an innovative approach to skincare inspired by the K-Beauty trend for dewy, translucent skin or “chok, chok” as it’s referred to in Korea.
Alisha Bhojwani, skincare expert and co-host of @skinfluencepod, spoke about the formulation of AHC’s best sellers, made using premium ingredients and advanced cutting-edge technology.
Guests were invited to explore and experiment with four ranges from AHC, which includes the AHC 365 Red, AHC Hyaluronic Dewy Radiance, AHC Youth Focus and AHC Brilliant Gold ranges.
Guests were able to choose a gift bag with products from the first three ranges and also received AHC’s iconic Luminous Glow Real Eye Cream for the face.
AHC is distributed in Australia through Chemcorp International and is now available at Priceline as well as Myer.
Images from the launch event, by Studio Latessa, below.
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