Goats milk skincare resonates very strongly with Australian consumers. Leading home-grown brands centred on the calming and moisturising ingredient include Billie Goat, The Goat Skincare and Purely Goats Milk.
Beekman 1802, a US brand founded by Dr Brent Ridge and Josh Kilmer-Purcell in 2009, claims to be the world’s biggest goats milk skincare company with US$150 million in retail sales in 2020.
Eurazeo, the leading global investment group, has acquired a majority stake in Beekman 1802 for US$62 million with the goal of fast-tracking international growth and expanding across channels and categories.
Eurazeo entered the beauty business in 2017 with a controlling share in Nest Fragrances worth US$70 million. A year later, the private equity major invested US$60 million in Pat McGrath Labs, the makeup company of the iconic US makeup artist.
Earlier this year, Eurazeo made its biggest investment in the health and beauty sector to date with a 410 million euro ($648.8 million) stake in Aroma-Zone, the leading online retailer in the health and beauty category in France.
Beekman has expanded rapidly in the US through TV shopping channels such as HSN and QVC and recently entered Ulta Beauty, the largest speciality beauty chain in the US.
Marc Rey, the former CEO of Shiseido Americas, will join Beekman’s board of directors as chairman, alongside Adrianne Shapira, CEO of Eurazeo. Founders Ridge and Kilmer-Purcell will remain with the company, overseeing product development and marketing. Tomei Thomas, CEO of Beekman 1802, will also retain his position.