In the first half of the year, Lancôme, part of the L’Oréal Luxe group, grew significantly faster than the market, which continued to be dynamic.
The brand united beauty lovers on Bastille Day at an Evening with Lancôme.
Hosted by media personalities Jesinta Franklin and Ksenija Lukich, the event marked Lancôme’s commitment to creating a happier tomorrow through Lancôme’s global Write Her Future program, empowering women through mentorship and education.
It was also the official launch of My Lancôme Rewards, a program that allows consumers to enjoy exclusive privileges by earning points every time they shop online at Lancome.com.au, or at a Lancôme department store counter. Points can be redeemed as vouchers and spent online at lancome.com.au. Each spend contributes to upgrading rewards ‘tiers’, which unlocks even more benefits.
Drawing inspiration from Lancôme’s long and illustrious history, guests were invited to explore multiple facets of happiness through an emulsion of art, featuring notable commissioned illustrations by digital artist Justin Ridler and floral artist Dr Lisa Cooper, and special performances by Australian singer-songwriter Vera Blue and the quirky dynamic duo The Huxleys.
The sit-down spectacle was held at The Grounds, Eveleigh.
Images from the event below:
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