There is a growing shift in consumers, especially Millennials,  seeking out eco-friendly, sustainable, natural skincare products that come with greater product ingredient transparency,

According to Statista, Millennials are reshaping the beauty and personal care industry at a rapid pace.

The market and consumer data company says they are ‘the most influential potential buying group’ and who have a ‘preference for natural skincare alternatives’.

The global natural skin care products market size was valued at USD$10.84 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 5% from 2020 to 2027, according to Grand View Research.

It cites growing celebrity involvement in the promotion of natural beauty products as resonating well with Millennials, especially influential personalities such as actress Jessica Alba and Miranda Kerr, who  have founded natural beauty brands that offer ethical skincare products.

Nude by Nature was created in 2008 in Sydney, born from a demand by a society that was becoming more and more conscious of their health, lifestyle and environmental choices.

It continues to be the number one mineral make-up brand in Australia, and over the past decade, has created an extensive make-up collection of different formulations, that have been rolled out throughout New Zealand, the UK, Europe,  and Canada.

Nude by Nature recently launched a 100% Natural Skincare range with a webinar.

Media personality Nikki Phillips hosted the virtual event in conversation with Nude By Nature’s Head of New Product Development, Megha Chandan, and renowned dermatologist, Dr Annika Smith.

“There’s definitely a growing consumer consciousness when it comes to what we put on our skin and it’s important that choices exist that cater to this consumer need,” said Dr Annika.

Containing more than 40 pure plant-derived actives and peptides, Nude by Nature Skincare is also supercharged by a bioactive concentrate of 10 Australian plants and botanicals including Quandong, Red Spider Flower, Lemon Aspen, Desert Lime, Kangaroo Paw Flower, Wattle Seed, Lilly Pilly,  Banksia, Kakadu Plum and Davidson Plum.

Nude by Nature Head of Marketing, Leanne Parodi, said: “While many brands are still trying to clean up their act, have been clean beauty pioneers for well over a decade. At Nude by Nature, we’ve always believed in a more natural you, and that your skin deserves the best that nature has to offer –now, we’re excited to offer you a new generation of clean: Nude by Nature Skincare.”

Both vegan and cruelty-free, the products are eco-conscious and free from toxins.

The product packaging is recyclable and eco-responsible, with smart pump applicators that lock out air, sunlight and bacteria.

The range is stocked at Big W, Myer, Priceline, Target, selected Chemist Warehouse and independent pharmacies.

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