Luxury French perfume house Initio Parfums Privés has officially launched their new fragrance, ‘Oud for Greatness Neo,’ available for purchase in Australia.

Initio Parfums Privés is known for merging the art of perfumery with the science of scent psychology. By carefully selecting ingredients known for their distinct psychological benefits, the brand creates fragrances that sharpen mental clarity, increase confidence, encourage relaxation, and provide a unique sensual experience.

‘Oud for Greatness Neo’ features four main notes: Oud, Fir Balsam, Bergamot, and Orpur Lavender. This intense fragrance has a long-lasting effect, ensuring the wearer exudes a rich and alluring scent throughout the day.

The Initio Oud for Greatness Neo EDP 90ml retails for $598 and is now available for purchase from MYER, City Perfume, and Libertine Parfumerie.

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