Naturally Good Expo, the premier event for the natural and organic products industry, has officially opened registration for its highly anticipated 2025 edition.
Beauty industry experts and enthusiasts will have plenty to explore at the expo with a range of innovative brands presenting their latest offerings. Exhibitors such as Ere Perez, Kylie’s Professional, Routine Skincare, Barefoot Skincare Co, and MUD Organics will showcase a variety of natural beauty solutions, from skincare to cosmetics.
Marking its 10th anniversary, the event will introduce a host of exciting new features and a dedicated networking evening, making it the most community-focused expo to date. Scheduled for May 26–27 at the International Convention Centre (ICC) Sydney, Naturally Good Expo 2025 aims to set a new benchmark in industry engagement, innovation, and business growth.
What’s New for 2025
1. Celebratory Networking Evening
For the first time, the expo will feature an exclusive Awards & Networking Night on opening day, bringing together retailers, brands, and industry leaders to commemorate a decade of success and collaboration.
2. Interactive Stage Floor
In a move to enhance accessibility and learning, Naturally Good Expo 2025 is replacing its traditional paid summit with free interactive sessions directly on the expo floor. This shift ensures that all attendees can engage with expert-led content, participate in discussions, and experience brands firsthand throughout the event.
3. Enhanced Buyer Program
A revamped buyer program will introduce a streamlined approach to brand-buyer interactions. A newly launched event app will facilitate direct bookings, allowing for targeted and productive meetings between buyers and exhibitors, ultimately fostering stronger business relationships.
4. Expanding Product Diversity
Recognising the growing demand for new and exciting natural products, Naturally Good Expo 2025 will feature an expanded range of exhibitors, showcasing the latest in beauty, wellness, food, beverage, and sustainable living. The highly anticipated Pitch Fest returns, giving emerging brands a platform to pitch their innovations to key investors and retailers. Additionally, the Startup Zone will spotlight disruptive, purpose-driven brands making waves in the natural products landscape.
As the natural products industry continues to evolve, Naturally Good Expo remains dedicated to fostering meaningful connections between retailers and brands. “Creating an environment that matches our vibrant community to meet and connect is key,” explains Sofie Teh, Event Director. “Bringing together retailers and dynamic brands in the natural products industry sparks collaboration, it inspires, and it unlocks new opportunities for growth. In turn, it allows a more diverse and accessible offering of product for conscious consumers in Australia.”
To register for Naturally Good Expo 2025, visit the online registration form. Early registration is encouraged to ensure participation in all the planned activities and sessions.
Read the SUMMER ’25 issue of Retail Beauty below:
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