Retail Beauty previously reported on an Australian beauty company winning one of the world’s most prestigious beauty industry gongs for the first time.
Roccoco Botanicals Ruby Crystal Cleanser won the Most Innovative Product award at the prestigious C&T Alle awards in New York in late 2022.
Now the brand has another reason to celebrate – the business turns 10 this year.
Founded by Queenslander Jacine Greenwood from her kitchen table, Roccoco Botanicals was the only beauty business in the AFR Fast 100 in 2021.
But with the majority of its customers overseas, many Australians haven’t even heard of the brand.
“That is all about to change,” says Jacine. “We have been so busy keeping up with our growth in the US market that we haven’t targeted the market back home. I want this anniversary year to see our brand and the healing properties of our range become a household name in Australia. Our products were devised for women with acne-prone and sensitive skin so I know there are a lot of Australians who need to know who we are because we can help and support them.”
As someone who suffered from chronic acne from her teens into adulthood and who was sick of spending money on ‘hope in a jar’ products that didn’t deliver results, Jacine turned her pain into an action plan to help herself and others like her, becoming a cosmetic chemist while making and testing products on herself.
“For me, values and integrity are everything. It’s about producing a product that says it’s doing what it says it’s going to do. And that’s huge because so many consumers have been let down by products where they promise something by marketers and then it doesn’t deliver. Innovating also drives me. I want to create something that’s completely different and available. And I want to wow people because nobody talks about an average product,” she said.
In its anniversary year, Roccoco will celebrate doubling its turnover in the last two years to $4.2m, with 80 per cent of its customers in the US.
At the brand’s birthday celebration event, held over breakfast at Chiswick, Jacine said she was looking forward to launching a new indigenous range featuring native Australian botanicals this year.
She said the brand was also expanding into Canada and the UK and she had penned a deal with the Kuwaiti Royal family for a new perfume to be sold by Sephora.
Images from the 10th birthday event below:
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This is an amazing celebration for Roccoco Botanicals! It’s exciting to hear about their success in the US market and now also expanding into Canada and the UK. What other countries are they planning on targeting in the next 10 years?